MAM
ZenithOptimedia, Mindshare get top ad awards at India Radio Forum
NEW DELHI: The radio spot for ‘Nescafe Mornings on Red FM’ by ZenithOptimedia won the award for best Use of Music/Song/Jingle by an Advertiser at the recently held India Radio Forum in the capital.
Mindshare won awards for Most Effective Use of Radio in an Activation Campaign with ‘Close Up Come Fall In Love – Valentines Day Activity’ and Most Outstanding Use of Radio in an Ad Campaign for ‘India’s Favourite Non-Sporting Game’ (Antakshri).
Reliance Life Insurance Co won the best CSR initiative from an advertiser on radio with ‘Greatest Fan’.
Meanwhile, Mindshare got the award for India’s Favourite Non-Sporting Game (Antakshri) for participants Virendra Bapardekar, Priya Chanda and Salil Mahadeshwar in the Radio Pitch Challenge held during the day of the Forum.
ZenithOptimedia was runner-up in this category with Lavanya Tagra and Aditya Singh taking part.
Both won prizes from Big FM, Red FM and Radio Mirchi. These awards were decided immediately after the Radio Pitch Challenge on the spot by a jury.
However, the winning team Mindshare walked away with the gold trophy and three tickets worth over Rs 170,000 to the 2014 Singapore Formula 1 Grand Prix.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
