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ZenithOptimedia launches search engine marketing unit in India
MUMBAI: Tapping into a growing segment, Publicis Groupe‘s ZenithOptimedia (ZO) has launched its search engine marketing unit, Performics, in India.
ZO said Thursday the India launch is critical to Performics‘ global plans “as it is one of the fastest growing markets and the clients in India are more focused on ROI”. The range of Performics‘ services are also more suitable for India.
Performics is going to work on current ZO clients like Timesjobs.com, Ebay, and global Performics clients like Air France and Microsoft.
“We strongly believe India will be a key market for Performics and our ‘One Search‘ proposition and performance skill set will deliver great value to our clients,” said Performics global managing director Andras Vigh.
Performics will focus on bringing in the concept of OneSearch that optimises SEO (Search engine optimization) and SEM (Search engine marketing) in an integrated and embedded way.
Performics‘ agnostic approach pairs third-party platforms with proprietary technology, including BenchTools, Global Analytics Tools and Socialtools, to deliver solutions.
Said ZenithOptimedia India CEO Satyajit Sen, “Search today is central to intended consumer and fundamental to our Consumer Pathway and with clients demanding best in class specialized skills and seamless digital integration, I believe that Performics‘ capability provides that extra edge to our robust ROI offering.”
For Microsoft in India as around the world, the demand for search and performance marketing solutions always shows an upward trend. “I am delighted that we will now be able to leverage on Perfomics‘ capabilities in India,” said Microsoft India CMO Vineet Durani, on the launch of Performics India.
According to ZenithOptimedia‘s Advertising Expenditure Forecasts released in December 2010, global paid search advertising expenditures are expected to grow by more than $15 billion within the next three years. Total paid search spending in 2010 was more than $30.5 billion, which is predicted to exceed $46 billion by 2013.
Performics was acquired by Publicis Groupe in 2008 and has been part of ZenithOptimedia Group since 2010.
MAM
Preganews launches postpartum awareness film for Women’s Day
Campaign encourages open conversations on emotional challenges faced by new mothers.
MUMBAI: Preganews just gave postpartum the spotlight it deserves because when motherhood’s toughest chapter stays silent, even the pregnancy test wants to start the conversation. Preganews, India’s leading pregnancy detection brand from Mankind Pharma, has unveiled a sensitive new digital film ahead of International Women’s Day to spark open dialogue around postpartum experiences, one of the most emotionally and physically demanding phases in a woman’s life that often goes unspoken.
The film highlights how postpartum struggles are frequently normalised in everyday conversations, with new mothers expected to quietly accept exhaustion, emotional volatility and discomfort as “part of the journey.” Through authentic, relatable storytelling, it aims to create a more supportive environment where women feel safe sharing their realities without fear of judgment.
In India, nearly one in five mothers experiences postpartum depression, yet stigma and misunderstanding often keep them from seeking help. The campaign reflects PregaNews’ expanding commitment to supporting women beyond pregnancy detection, recognising motherhood as a full journey that includes emotional wellbeing alongside physical health.
Mankind Pharma vice president and head of sales and marketing for consumer division Joy Chatterjee said, “At Preganews, we believe that supporting women goes beyond pregnancy detection. Motherhood is a deeply personal journey, and every woman deserves understanding and empathy during this transformative phase. Through this campaign, we hope to encourage meaningful conversations around postpartum experiences and help create an environment where women feel heard, supported and reassured.”
The film was conceptualised and produced by Shweta Bhuchar (co-founder & producer) and Gaurav Bhardwaj (co-founder & director) at SG Dream Media, with a deliberate focus on portraying the quiet, often unarticulated realities many new mothers face.
This Women’s Day, Preganews isn’t just marking a date on the calendar, it’s gently reminding us that the real test after two pink lines is the courage to say “I’m not okay,” and the compassion to listen when someone finally does.
