Brands
ZELIO Ebikes set to unveil much-anticipated scooter
Mumbai: ZELIO Ebikes, a leading EV two-wheeler startup, has announced the imminent launch of its cutting-edge high-speed electric scooter, marking a significant milestone in the company’s journey. Proudly made in India, this high-speed e-scooter embodies the perfect blend of high-performance engineering and minimalist design. Meticulously crafted for those who demand both style and functionality, it targets diverse riders, including young professionals, eco-conscious commuters, tech enthusiasts, and delivery personnel. Scheduled for release in July, this innovative scooter promises efficient and sustainable transportation solutions for the modern urban cityscape.
Key features:
· Top speed:70 KMPH
· Range: 100 KM on a single charge
· Load capacity: 180 Kgs
Customers can purchase this groundbreaking scooter from authorized ZELIO Ebikes dealerships and showrooms across the country. The company has confirmed that pricing details will be disclosed on the launch day, further fueling the anticipation surrounding this event.
ZELIO Ebikes co-founder and MD Kunal Arya expressed excitement about the upcoming launch, stating, “Building on the success of our low-speed scooters, we’re thrilled to introduce our first high-speed electric scooter to the Indian market. This launch marks a big step forward in our mission to transform urban mobility. Our new high-speed scooter blends advanced technology with an elegant design, promising an unmatched riding experience. With its impressive range and performance, we’re confident this model will meet and exceed the expectations of today’s urban commuters. This product embodies our commitment to innovation, sustainability, and the Make in India initiative, setting a new benchmark in the electric two-wheeler segment.”
The EV two-wheeler brand recently expanded its low-speed product portfolio with the launch of the GRACY series, including the GRACYi, GRACY Pro, and GRACY+ models, priced between Rs 59,273 and 83,073 (ex-showroom). This was followed by the introduction of the X-Men scooters, ranging from Rs 64,543 to Rs 87,573 (ex-showroom). With the new addition to the high-speed segment, ZELIO Ebikes continues to cater to diverse consumer preferences while reinforcing its commitment to providing quality and innovation in every ride.
Brands
Akoirah rolls out Diamond Draw campaign across cities for Akshaya Tritiya
Festive offer blends discounts with prize draws to boost jewellery shopping buzz
MUMBAI: Akoirah has launched a festive ‘Diamond Draw’ campaign across Mumbai, Navi Mumbai and Pune, aiming to add a dash of excitement to jewellery shopping ahead of Akshaya Tritiya.
Running from April 6 to 19, the limited-period initiative offers customers a chance to win diamond jewellery worth Rs 1.5 lakh with every eligible purchase. Winners will be announced in-store, with one winner selected per outlet, turning a traditional shopping ritual into a more interactive experience.
Alongside the draw, the brand is also offering a flat 20 per cent discount on diamond value during the campaign period, positioning the offer as both celebratory and value-driven.
The move reflects a broader shift in festive retail strategies, where brands are looking beyond straightforward discounts to create more engaging, experience-led campaigns. By linking each purchase to a unique entry in a store-specific draw, the campaign aims to keep participation simple while ensuring fairness across locations.
Speaking on the initiative, Akoirah founder Namita Kothari said the idea was to make festive buying more meaningful and rewarding. She noted that while Akshaya Tritiya remains deeply rooted in tradition, customers today are increasingly seeking memorable shopping experiences alongside value.
The campaign also taps into evolving consumer preferences, with buyers leaning towards lighter, design-led jewellery rather than purely weight-based purchases. This shift has encouraged brands to combine product appeal with experiential elements to drive footfall and engagement.
Backed by digital promotions and in-store activations, the Diamond Draw campaign is expected to build momentum during the festive window. As competition intensifies around key buying occasions, initiatives like these underline how jewellery brands are reimagining the retail experience to keep customers coming back for more than just the sparkle.
