Brands
Zeiss focuses on the future, launches Specslounge.com for opticians
MUMBAI: Zeiss India, has launched Specslounge.com, a cheeky omni-channel e-commerce platform designed to give its optician partners a digital leg-up. The platform’s all about seamless online transactions, bringing the future of optical retail into sharp focus.
It’s a strategic wink to its B2B partners, offering a slick online avenue for frame and lens orders. “We’re not ditching the opticians, just giving them a digital makeover,” said Rohan Paul, head of vision care at Zeiss India and neighbouring markets. “Think of it as a lead generator, a sales booster, a bit of digital viagra for their business.”
Specslounge.com aims to bridge the gap between online convenience and in-store expertise. Customers can browse and order online, but the all-important eye tests, frame fittings, and expert consultations remain firmly in the hands of the local optician. “We’re not replacing the human touch, just giving it a digital handshake,” Paul clarifies.
“It’s about empowering our partners, giving them the tools to thrive in a digital world,” Paul adds. “And let’s face it, who doesn’t want their specs delivered with a click?”
Brands
Ofis Square appoints Yami Gautam Dhar as brand ambassador
Actress to champion flexible workspaces as company expands in Delhi NCR.
MUMBAI: Ofis Square has found its perfect workspace muse and she comes with star power and a grounded, ambitious vibe. The premium coworking and managed workspaces brand has announced the appointment of popular actress Yami Gautam Dhar as its brand ambassador. This marks a significant milestone as Ofis Square continues to rapidly expand its presence across Delhi NCR.
Since its inception in 2022, Ofis Square has carved a niche in the Indian corporate landscape with its “Future Works Here” philosophy. The brand focuses on creating thoughtfully designed, technology-enabled environments that foster innovation, collaboration, and the evolving needs of modern businesses.
Yami Gautam Dhar, known for her credible image and strong connection with modern Indian audiences, perfectly aligns with the brand’s aspirational positioning.
Ofis Square founder Saroj Mittal said, “Yami brings with her a credibility and an energy that genuinely reflects our community people who are ambitious, grounded, and serious about what they do. We’re proud to have her with us as we step into this next phase of growth.”
Yami Gautam Dhar expressed her excitement, “Ofis Square isn’t just building workspaces; it’s trying to change the conversation around how India works. There’s a whole generation of founders, freelancers, and business leaders working differently in spaces that actually inspire them. I’m excited to be part of a brand that’s building for them.”
The collaboration reflects Ofis Square’s commitment to strengthening its role in shaping India’s evolving workplace culture through community building, networking, and industry engagement.
In the competitive world of flexible workspaces, Ofis Square has made a smart move by bringing in a relatable and aspirational face. With Yami Gautam Dhar on board, the brand is set to make workspaces not just functional, but truly inspiring.
