MAM
ZeeQ kicks off on-ground initiative ZeeQ on-Wheels
MUMBAI: ZeeQ, Zeel‘s edutainment channel, has flagged off its on-ground initiative ZeeQ on-Wheels in Mumbai. The ZeeQ van will visit 20 cities across the country with the aim of connecting directly with kids.
The ZeeQ van will ply on the roads of Mumbai and then will cover the rest of the Western Zone. Apart from Mumbai, it will also visit Pune, Surat, Baroda, Ahmedabad, Indore, Bhopal and Nagpur in Western Zone.
In North the ZeeQ on-wheels is set to tour New Delhi, Jaipur, Agra, Kanpur, Allahabad, Lucknow, Chandigarh and Amritsar. In Southern region the touch points will be Chennai, Bangalore and Hyderabad, whereas in East, ZeeQ on-Wheels will mingle with children in Kolkata.
“ZeeQ‘s main aim behind this journey is to interact with children and their parents to communicate how learning can be fun,” said ZeeQ Business Head Subhadarshi Tripathy at the launch.
ZeeQ on-Wheels is a knowledge treasure for children, providing opportunities of playing games like Balloon Maths, Bottle Cap Memory, Larger than Life Scrabble, English Wordmatch and M.I. Four Quiz.
Along with games, ZeeQ on-Wheels will also screen ZeeQ programmes like Amar Chitra Katha Heroes, Sid the Science Kid, Teenovation, Word Match, Science with Brain café and Cyber chase for children and parents on the van.
On the whole activity, ZeeQ Programming Head Aparna Bhosle, is confident that firsthand engagement with children will enrich the experiences of ZeeQ‘s Programming team. She said, “As a broadcaster, through our shows, we are committed to give life experience to children and this initiative, ZeeQ on-Wheels is the extension of our very same commitment.”
From marketing perspective, ZeeQ on-Wheels will ensure sampling of ZeeQ‘s shows in its target market. Anuj Katiyar, ZeeQ‘s Head, Marketing and Research, informed that the activities on ZeeQ on-Wheels are interactive in nature and are formulated considering the four key subjects like English, mathematics, science, and general knowledge.
Brands
Magnum Ice Cream Netherlands takes control of Kwality Wall’s India from Unilever
61.9 per cent stake transfer reshapes ownership as Unilever exits promoter role
MUMBAI: Kwality Wall’s (India) Limited has entered a new chapter, with The Magnum Ice Cream Company HoldCo 1 Netherlands B.V. acquiring a controlling 61.9 per cent stake from a clutch of Unilever PLC-led entities, marking a significant shift in ownership.
The transaction, completed on March 30, 2026, follows a share purchase agreement signed in June 2025. The incoming promoter picked up over 145 crore equity shares, effectively taking control of the company and being formally classified as its new promoter under regulatory norms.
As part of the deal, the outgoing promoter group, including Unilever Group Limited and its affiliated entities, has fully exited its shareholding in the company. They have now been reclassified from promoter to public shareholders, closing a long-standing association with the ice cream business in India.
The board of Kwality Wall’s (India) Limited took note of the ownership change and approved a series of leadership updates alongside it. Ritesh Tiwari stepped down as director, while Abhijit Bhattacharya was appointed as chairperson and additional non-executive director. Tahir Toloy Tanridagli also joined the board as an additional non-executive director.
The reshuffle signals a broader strategic reset as the Magnum-led entity looks to steer the brand’s next phase of growth in India. The transition has been carried out in line with regulatory requirements, including disclosures tied to the open offer and reclassification norms under market regulations.
With Unilever stepping back and Magnum stepping in, Kwality Wall’s India is effectively getting a fresh scoop of leadership and direction. The coming months will reveal how the new promoter plans to scale the brand in one of the world’s most competitive ice cream markets.
