MAM
Zeel ropes in 18 sponsors for 13th Zee Cine Awards
MUMBAI: Zee Entertainment Enterprises Ltd (Zeel) has roped in 18 sponsors for the 13th edition of its Bollywood awards property ‘Zee Cine Awards‘.
Zeel, which will air the award ceremony across its seven channels, has got on board Hindustan Unilever‘s skin care brand Fair & Lovely as the presenting sponsor, while the powered by sponsor is Pune-based real estate developer DSK Group. Zeel has also created a category titled Fitness Partner and has got Sugar Free as the sponsor in the category. Geetanjali Jewelers is the trophy sponsor of the event.
There are a total of 14 associate sponsors for the show — Revital, Volini, Amway, Cherry Cough Syrup, Asian Paints, Cavin Kare, Pataka Tea, Everest Masala, Suzuki Bikes, Quickr.com, Imperial Blue, Mahindra Quanto, Nyle Shampoo and Apollo Tyres.
Zee Cine Awards will air on Zee TV, Zee Cinema, Zing, Zee Marathi, Zee Bangla, Zee Tamil and Zee Telugu.
Zeel chief sales officer Ashish Sehgal told Indiantelevision.com that all the ad inventories for the show have been sold out. The show had a few spots which have been bought by Nestle.
“Zee Cine Awards is our biggest property and this year it will make around Rs 300 million, which is 30 per cent higher than the last year,” Sehgal added.
According to him, the presenting sponsor will consume 10-12 per cent of the ad inventory, the powered by and fitness sponsor will collectively utilise around 12-13 per cent and the remaining will be used by associate sponsors and Nestle.
Ernst & Young will be the auditors for the awards.
Zee Cine Awards compete with Colors‘ Screen Awards, Star Plus‘ IIFA Awards, Sony Entertainment Television‘s Filmware Awards and Max‘s Stardust Awards.
Zee Cine Awards is being held on 6 January at Yash Raj Studios in Mumbai.
The Red Carpet, a curtain raiser to the awards show, will air at 7.30 pm on 20 January followed by the main event at 8 pm which will run for four hours.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
