MAM
Zee TV appoints Sridhar Pongur as network sales V-P south
MUMBAI: Yet another appointment at the Zee Stable. This time it is print media veteran Sridhar Pongur who has joined in the capacity of network sales V-P South (Tamil Nadu, Karnataka, Andhra Pradesh and Kerala).
Pongur comes to Zee from Malayalam daily Rashtra Deepika, where he was director marketing.
When contacted by Indiantelevision.com about the appointment Pongur said, “Television is becoming very promising and I thought I must take up this opportunity. Also, a lot of changes have taken place at Zee and the network seems to be brimming with action.”
Pongur further added that the South has a lot of potential in terms of the unconventional segments. They being the print industry, tourism and education. Pongur opined that the south offered a high revenue growth potential of as high as 40 per cent for this year.
Before his stint at Rashtra Deepika, Pongur was with Times Of India for 11 years handling the TOI and Education Times brand in Bangalore.
MAM
JBCN Education appoints The Other Circle for PR mandate
Mumbai agency to lead communications for progressive K–12 group.
MUMBAI: JBCN Education just circled in a fresh voice because when your classrooms already think outside the box, the next logical step is to get the story out of the classroom. JBCN Education has appointed Mumbai-based communications agency The Other Circle (TOC) to handle its public relations and strategic communications mandate. The partnership aims to amplify the institution’s distinctive Educreative philosophy, which blends rigorous academics with experiential learning, creativity and values-led development.
TOC will shape JBCN’s narrative through educator-led thought leadership, media engagement and strategic storytelling, fostering deeper conversations with parents, educators and the academic community on modern, meaningful learning.
JBCN Education, senior vice president for marketing Nikhil Sharma said, “Every institution has a unique narrative, one filled with innovative learning, passionate faculty, and the next generation of Changemakers. The Other Circle’s strategic approach and deep familiarity with the education sector make them the right partner to strengthen our brand presence and forge meaningful connections.”
The Other Circle Group of Companies co-founder & CEO Aakanksha Gupta added, “The best communications work happens when the story is already true—you just have to find the right way to tell it. JBCN Education represents a powerful shift in how learning is imagined and delivered in India, and that story is rich: a philosophy that’s lived in the classroom, educators who believe in it, and outcomes that speak for themselves.”
The appointment marks a new phase for JBCN as it seeks to lead national conversations around progressive education, inquiry-based learning and preparing students for an interconnected world.
In an education landscape where the real competition isn’t marks but mindset, JBCN isn’t just teaching kids, it’s teaching the country what forward-thinking learning can look like, and now it’s got a voice loud enough to make sure everyone hears it.
