MAM
Zee Turner’s Reality TV lures Delhites with ground events
NEW DELHI: Reality TV, the 24-hour channel distributed in India by the Zee Turner group, has conceptualised a series of ground events in Delhi in an attempt to lure viewers.
The channel that claims to combine hard-hitting and real-life drama with its unpredictable, unbelievable and unrehearsed footage, is now bringing some off-screen excitement to the doorsteps of Delhites in places such as PVR Saket, Hauz Khas, Defence Colony, Model Town, Priya Vasant Vihar, Aurobindo Market, and some Delhi colleges like Gargi, Bhagat Singh and Kirorimal College amongst others.
A medianet release says that on-the-spot prizes will be distributed to people who participate in the series of exciting games contests. A branded van is currently visiting prime locations in Delhi screening clips from Reality TV’s popular programmes such as When Chefs Attack, Cheaters (which officials claim is an extremely popular programme with the Indian audiences) and Robotica, Worlds wildest videos, Beyond Human Limits, Haunted Hotels among others.
Reality TV marketing head Shivani Berry was quoted as saying: “Our channel is beginning to make a mark in the country with more and more die-hard action fans taking to Reality TV. Given to the encouraging response, we wanted to give a taste of Reality TV to a large number of people who we believe will like the hard-hitting, action-packed, adrenaline and emotion filled programming. This roadshow is part of the series of events we have planned for viewers across the country.”
Berry adds that the channel is targeted at the age group between 16-34 years and features material sourced from factual producers around the world. “Reality TV captures the human drama when everyday life takes a turn for the unexpected, showing events as they actually happened. Unpredictable, unbelievable and unrehearsed footage gets viewers incredibly close to the heroic and the brave, to miracles and disasters and ordinary people doing extraordinary things. Lighter moments come from amazing vacation videos, bizarre driving antics and ridiculous stunts caught on camera,”Berry adds.
Reality TV is aired 24 hours a day, seven days a week in India, and planning similar launches in South Asia and parts of West Asia.
The channel is brought to India by Zone Vision, the London based international thematic channel creators, and claims to reach 15 million households in India. Zone Vision Enterprises Limited, established in 1991, has developed a leading market position as a broadcaster and distributor of thematic television channels throughout Europe.
Zone Vision, since June 1998, has established five successful channel brands operating across four continents: Reality TV, Le Cinema, Europa Europa, Romantica and Showtime. Apart from broadcasting, the group is actively involved in channel representation, programme sales, studio productions and interactive services.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
