MAM
Zee Sports ropes in Air India Express as title sponsor for Santosh Trophy
MUMBAI: The low cost international carrier Air India Express will sponsor 60th edition of Santosh Trophy. The tourney will be called Air India Express Santosh Trophy.
Zee Sports will telecast the 16 matches from the quarterfinals onwards live. John Helm and Russell Osman have been roped in as commentators.
The 60 th Santosh Trophy 2005 is being held in Thiruvananthapuram, Kozhikode and Kochi in Kerala.
The cluster-leg, which kicked off today, will go on till 10 November in Thiruvananthapuram and Calicut, while the final round with the quarterfinal league, semifinals and final would be held in Kochi from 11 November to 20 November. In total 32 states and government institutions will take part in this year’s tournament, informs an offical release.
The telecast package will include preview and review shows, half time match analysis and various studio programming. The coverage will involve more cameras, more replays, new commentators and a new graphic look.
With the aim of creating a distinctive identity for every major domestic tournament, a new logo of Air India Express Santosh Trophy was also unveiled.
Zee Sports mixes entertainment with sports again here. There will be music and dance performances by renowned bands during the half time and in between the two matches. Special performance by Zeebra’s will done to entertain the crowds before the start of each match.
Zee Sports has launched a special section on Indian football will on its website www.zeesports.co.in. This provides soccer fans with the latest team news, match scores, statistics and player profiles, as well as exclusive player interviews and photo galleries. There will be interactive sections, which will include chat rooms, video clips of matches, online games, wallpapers and ring tones, the release adds.
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
