MAM
Zee sports new look in changing media landscape
MUMBAI: India’s biggest television media company, Zee Entertainment Enterprises Ltd (Zeel), is turning “cool”, in a major rebranding exercise that aims to reflect the progressive outlook of its channels.
The need for change has come after a gap of six years, a period in which the television landscape has changed dramatically and the reach has exploded.
Zeel has coined the tagline ‘Umeed Se Saje Zindagi‘’ for all its channels (barring the sports channels) and sported a new corporate brand identity.
Behind the new look is the company’s objective to take forward a progressive outlook.
Unveiling the new brand identity for flagship Hindi general entertainment channel Zee TV, Zeel MD and CEO Punit Goenka said he believes that the time is right to “infuse renewed freshness into the brand and reflect an identity that truly articulates our spirit.”
The essence is captured in the new tagline. “The new positioning is about a celebration and vindication of a woman’s emerging beliefs and a reflection of her changing hopes, dreams and optimism,” said Goenka.
The new logo is designed by the in-hose team at Zeel, based on the creative inputs from its agency Draft FCB-Ulka.
The aqua blue colour new logo features a stylish font. Zeel said that the new age design with its upward flourish signifies the upward movement of desires and wishes.
The abstract form of the ‘Z’ and vibrancy of aqua blue bring in modernity and freshness to the brand.
“The unshackling of the ‘Z’ from the box symbolises today’s woman’s zest for life and confidence to go out in the world beyond her home. The overall design has a progressive feel and reflects the idea of looking into the future with hope and depicts a more dynamic and spirited outlook. The rainbow of hope is a very important element of the new packaging. It is colourful, ethereal and symbolically emphasizes the promise of ‘Umeed Se Saje Zindagi’… celebrating hope and life,” said Goenka.
Draft FCB-Ulka has also developed the new corporate brand TVC. Produced by Equinox, the TVC captures “the sky” in “our canvas”. This was brought through by the protagonist in the TVC—the girl-child—and her desire to succeed. It’s a metaphor for the woman, echoing the emerging paradigms with fresh beliefs and a zest for life.
The film is directed by ad film-maker Ram Madhvani while the music is composed by Rajat Dholakia.
The new logo, packaging and positioning was unveiled in the event ‘Umeed ka Naya Chehra’ on 19 June at 9 pm.
Zeel is also kicking off a 360 degree advertising campaign to promote the new brand identity.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
