MAM
Zee marches ahead of Colors to take 3rd position
MUMBAI: Zee TV has made it to the top 3 after seven months.
As per TAM data (C&S, HSM, 4+), in the week ended 25 February, Zee TV marched to the third spot among the Hindi GECs as it added 43 GRPs (gross rating points) to its previous week‘s tally to end the week with 222 GRPs.
All the fiction shows of the channel saw an improvement in ratings. It also launched a new fiction property, Punarvivaha, on 20 February that opened with 2.7 TVR and averaged 2.6 TVR during the week. The channel also reduced the ad break duration of some of its shows.
Meanwhile, this is for the first time after August 2008, Colors, the flagship channel from the Viacom18 stable, has dropped to No. 4 on the GEC ladder. The channel, which launched on 21 July 2008, recorded 200 GRPs (last week 193) in the week.
Leading GEC, Star Plus, though continues to be on top even after losing 19 GRPs. The channel from Star Network bouquet ended the week with 279 GRPs (last week 298).
Sony Entertainment Channel (Set) attracted more eyeballs and maintained its number two position in the ratings chart. It added 17 GRPs and ended the week with 227 GRPs (last week 210). The channel aired Filmfare Awards 2011 on 19 February that garnered 4.59 TVR.
Second GEC from Sony Entertainment Network, Sab, lost points and registered 134 GRPs (last week 141) while Life OK from Star Network stable added three points and ended the week with 81 GRPs (last week 78).
Imagine TV added 5 GRPs and closed the week with 63 GRPs (last week 58).
Meanwhile, Sahara One — for the first time in three years — crossed the 50 GRP-mark. The channel gained 9 GRPs to record 53 GRPs (last week 44). The channel has launched a new horror band and both the shows – Haunted Nights and Yeh Kaali Kaali Raatein – opened with a 0.6 TVR.
MAM
Stayfree launches campaign for night-time period protection
New film highlights how Secure Nights pad helps women sleep better during periods.
MUMBAI: Stayfree just turned period nights from restless to restful because when the pad works overtime, even your sleep gets a well-deserved promotion. Stayfree has unveiled a new digital campaign spotlighting the distinct needs of period nights compared with days. The film, conceptualised by DDB Mudra, shows how many women use the same pad day and night, leading to frequent wake-ups from leak worries, poor sleep and drowsy days that follow.
Research cited in the campaign reveals that nearly 67 per cent of women on their periods experience sleep deprivation on some nights due to discomfort and anxiety. The ad gently illustrates this cycle: a woman tosses, checks for stains, and drags through the next day fatigued.
The campaign promotes Stayfree Secure Nights, designed specifically for night-time use with NightLock Technology for superior absorption, 2 times better coverage, a wider back, and a soft feel. It promises up to 100 per cent leakage protection while sleeping, allowing uninterrupted rest so women wake up fresh.
Kenvue, vice president marketing and essential health business unit head Manoj Gadgil said, “Many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. Stayfree Secure Nights addresses specific night-time needs with reliable protection.”
The campaign will run across Youtube, Meta and leading OTT platforms, encouraging women to recognise the day-night difference and switch to night-specific protection.
In a world where periods already demand enough stamina, Stayfree isn’t asking for extra effort, it’s quietly handing women the one upgrade that turns restless nights into recharged mornings, one peaceful sleep at a time.
