Ad Campaigns
Zee launches #HarBallBawaal campaign with Shah Rukh Khan
Mumbai: Zee Entertainment Enterprises Ltd. (Zee) announced to strengthen its strategic investment in the DP World International League T20 to mark its robust re-entry into the sports business by unveiling a film featuring actor Shah Rukh Khan.
The film aims to build excitement around the nail-biting cricket action that the league promises to deliver, leveraging its unique blend of rich cricketing talent with some of the finest international cricketers gearing up to clinch the DP World IL T20 trophy. Backed by globally renowned names from the entertainment and sports domains, the league has all the required potential to elevate audience excitement, viewership, and economic muscle for sports viewing across screens.
In addition to this, Zee has also announced the “Har Ball Bawaal” campaign. The campaign invites fans to come and watch the grand spectacle unfold on Zee’s 10 movie channels and its digital entertainment platform, Zee5.
The campaign film is produced by tiqui-taka and their founder Jigar Fernandes, who has also directed the film.
Games are gathering points for the community, and the players involved know that all eyes are on them for every single ball. The film shows a batter and a bowler from opposing teams taking their walk up to the pitch amidst adoring fans waiting for their heroes to reclaim their lost glory. In cricket, after all, the next ball must settle the score for every previous ball bowled and uphold the player’s pride. As both players prepare for an explosive delivery, the narrator of the film, Shah Rukh Khan, sits in the crowd and lets everyone know that ‘Points prizes ek taraf, yahaan izzat ka sawaal hota hai. Aur jab waisa hota hai toh, Har ball bawaal hota hai.’ (Points and prizes aside, when the game is a matter of a player’s pride, then every ball will be an explosive contest.
DP World International League T20 will be held in UAE from 13 January to 12 February 2023.
The league features six franchise teams: Abu Dhabi Knight Riders, Dubai Capitals, Desert Vipers, Gulf Giants, MI Emirates, Sharjah Warriors, and some of the biggest international T20I heroes, including Sunil Narine, Andre Russell, Jonny Bairstow, Rovman Powell, Wanindu Hasaranga, Colin Munro, Alex Hales, Kieron Pollard, Dwayne Bravo, Trent Boult, Chris Lynn, James Vince, Moeen Ali, and Dawid Malan, amongst others.
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Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
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Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
