MAM
Zee calls for a creative and media pitch for Africa
MUMBAI: Zee Entertainment Enterprises Limited has called for a creative and media pitch for its operations in sub-Saharan Africa. The size of the business is expected to be in the range of $10-12 million annually. The pitch will be divided into four phases starting December 2012 going up to February 2013.
Until now, Zee TV has been catering mainly to the Indian Diaspora in Africa, as a result of which its ATL presence and spend has been limited. In the coming fiscal, Zee plans to relay content from Bollywood as well as popular local African content to TV HHs in Africa by launching customised GEC TV channels to suit African tastes.
Zee has been present in Africa since 1996, via the Multichoice digital platform and South Africa was one of the first international markets Zee TV forayed into. It later expanded its reach on the continent via other platforms like Canal Plus. Zee TV is the only Indian Hindi General Entertainment Category broadcaster that has a separate beam for Africa.
Zee is amongst the largest producers and aggregators of Hindi programming in the world, with over 100,000 hours of television content. With rights to more than 3,000 movie titles from foremost studios and of iconic film stars, Zee houses the world‘s largest Hindi film library. Through its strong presence worldwide, Zee entertains over 650 million viewers across 168 countries.
Zee celebrated 20 years of its launch in the Indian market on 2nd October 2012 and has embarked on an aggressive expansion drive across the globe, with Africa being a focal point. On the occasion, Zee Chairman Subhash Chandra said, “we are at an inflexion point, a position from where we have to leapfrog and move into the next growth trajectory.”
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR:Â Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
