Ad Campaigns
Yuvraj, Tamannah & Amy share Oppo spirit
MUMBAI: As new year comes, ace cricketer and Bollywood heartthrobs — Yuvraj Singh, Tamannah Bhatia and Amy Jackson — shared their New Year wishes with their fans on Facebook, Twitter and Instagram and asked them for support on their new video “I am an Expert” by sharing it and tagging their favorite celebrity out of the three. Each one of the three will select a lucky fan and send them an upgraded F1s with a genuine signature on the back.
The video, starring Yuvraj, Tamannah and Amy, which was released on 30 December, 2016, as a part of Oppo’s new year campaign with the theme of “Being an expert”, which wants to convey that just like the selfie expert Oppo F1s, one can realize their dreams by never giving up and working hard towards achieving it.
Oppo India brand director Will Yang said, “Being an expert in your field, requires focus, determination and hard work. This spirit of determination is shared both by Oppo and our celebrities.”
The video showcases the three celebs honing their skills on their respective testing fields. During the long term of practice and hundreds times of failure, they always motivate themselves to not give up and command themselves. Finally, with consistent practice they become experts – Tamannah is doing her steps perfectly, Amy has perfected her posture and stunt whereas Yuvraj is seen uncovering a katana sword slicing a ball into two halves perfectly.
The trio will reveal their individual journeys with their fans on their own social media platforms on 3 January. Consumers will have a chance to win Oppo upgraded F1s with celebrities ‘signature by participating in the campaign till 10 January 10, 2017.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
