MAM
YouTube helps 83.3% Indians to discover new brands: Criteo Research
MUMBAI: The online shopping market in India holds tremendous potential as it has some of the largest consumer segments across each e-commerce category, and it is focused on innovation, research and development, making it one of the leading e-commerce markets in the world. Advertising and technological advancements have led to better personalised experiences as it allows the communication of hyper-personalised messages that resonate with the target customer. In light of this, Criteo, the advertising platform for the open Internet, unveiled the survey report titled ‘Why We Buy’. The survey was conducted across 10 countries, with over 10,000 respondents split almost evenly over all countries. The report in respect of India highlights that 90 per cent of Indian consumers are willing to consider a new brand across all the shopping/product categories, which is the highest compared with consumers from the other countries surveyed.
The report for India also throws light on various aspects such as brand values; more than one in four shoppers said they stopped shopping with a brand whose values weren’t aligned with their personal beliefs. Loyalty depends on more than just low prices- while respondents in the study did appreciate value for money, customer service was the most important consideration, followed by product selection and what the brand stands for. The report also gave us insights into how consumers discover brands, with omnichannel discovery on YouTube, Facebook and websites as the top channels – but they were far from being the only source. Relevance makes a difference: 66 per cent of Indians like that online ads can help them in discovering new products, while 57 per cent like online ads for reminding them of products they’re interested in, and 51 per cent like that online ads offer discounts for products.
Sharing his thoughts on the outcomes from the report, Criteo India managing director Siddharth Dabhade said, “It has been phenomenal to witness the Indian consumer behaviour and we are glad to share this on a larger platform for the benefit of the Indian advertising industry which has evolved from being a small-scaled business to a full-fledged industry. It has been phenomenal to witness the advancements of technological innovation in advertising over the years. The shift of ad spending from traditional to digital media is happening at a rapid pace. The advertising and marketing sector in India is expected to enjoy a good run. Growth is expected in retail advertisement, on the back of factors such as several players entering the food and beverages segment, e-commerce gaining more popularity in the country, and domestic companies testing out the waters.”
Other key insights revealed that 49.4 per cent of Indian survey participants stopped shopping from a brand that they were loyal to before because of poor customer service; 83.3 per cent said YouTube helps them most to discover new brands; 60.9 per cent would try a new brand for the first time because it provides a discount that is personalized and relevant, and this also appears to be the best way to gain customer loyalty; 44.4 per cent strongly agree that their purchasing decision is affected by a company’s mission/values; customer service is still key as it is the main reason for remaining with a brand (62.3 per cent), or for leaving if customer service is poor (49.4 per cent); consumers are least loyal to Groceries brands, and are most loyal to Jewelry & Luxury Goods.
Brands
Tata Consumer Products faces Rs 98 crore tax demand
Income tax authorities raise significant demand for the 2022-23 financial year
MUMBAI: Tata Consumer Products Limited has received an assessment order from the income tax department involving a substantial financial demand. The order, issued by the assistant commissioner of income tax in Kolkata, was received by the company on 13 March 2026. It follows an audit of the income tax returns filed for the 2022-23 financial year, during which the assessing officer made specific additions and disallowances to the company’s reported income.
The total demand raised by the authorities amounts to Rs 98,03,33,930, a figure that includes both the principal tax amount and accrued interest. This disclosure was made by the company’s company secretary & compliance officer, delnaz dara harda, in a formal filing to the National Stock Exchange and BSE Limited on 14 March 2026. The filing was made pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.
In response to the order, Tata Consumer Products has stated that it believes the demand is not maintainable under current law. The management has confirmed that the company is currently in the process of filing an appeal against the assessment. Furthermore, the company clarified that there is no immediate impact on its current financial standing, operations, or other corporate activities resulting from this specific order.
