MAM
Yong Goon Park appointed as Mobis India MD, AS parts division
Mumbai: Mobis India, an established player in manufacturing high-quality automotive parts, accessories and mobility solutions for Hyundai Motors & Kia Motors in India and worldwide, has appointed Yong Goon Park as managing director, aftersales (AS) parts division.
Yong Goon Park will be based in Gurugram at Mobis India head office where he will be leading the AS business operations for the Indian market. He has 23 years of wide experience in leading the HR department and overseas business in Mobis. He has a competitive edge in handling large and emerging markets like China, said the press statement.
Commenting on his new role, Park said, “Hyundai Mobis is driven with the global vision – ‘Innovation for Humanity, Mobility for tomorrow’. To align ourselves with the global vision, we are incorporating the best practices and global processes in our business activities to cater to the Indian market. In a rapidly evolving world, our aim is to delight our customers with superior quality products enriching their lifestyle for a fulfilling future.”
Detailing further, Park added, “Mobis as a company inspires confidence, pursues mobility and now, we are progressing in the areas of education, social welfare, road safety, and climate change that resonate with the needs of the local community. At Mobis, we engage all our employees and channel partners in creating a sense of pride for a sustainable future. Today, India is at the cusp of change and offers immense potential. We stand committed to deliver mobility and innovation in our product range and be responsive towards society.”
MAM
One Hand Clap acquires Agenseed to enter distribution space
Creative agency expands into full-stack services with strategic buyout.
MUMBAI: One Hand Clap has decided to stop just clapping for great ideas now it wants to make sure they actually travel. The leading new-age creative agency and production house has acquired Agenseed, a seeding and distribution firm, marking its formal entry into the distribution segment. The move is aimed at expanding its role across the entire marketing value chain and unlocking new growth opportunities.
One Hand Clap expects the new distribution vertical to contribute up to 15 per cent of its overall revenues over the next 12–18 months, signalling a clear strategic shift beyond pure creative services.
Agenseed, founded by Monish Hardasani and Akram Malik, will function as the agency’s dedicated distribution arm. This acquisition strengthens One Hand Clap’s position as it aims to become a full-stack creative and distribution company in India’s rapidly growing digital advertising market.
With over 90 million posts shared daily on Instagram and brands allocating 25–35 per cent of their digital budgets to distribution and creator-led reach, amplification has become critical to campaign success. By integrating distribution early into the creative process, the agency hopes to help campaigns gain stronger cultural traction and momentum.
One Hand Clap founder Aakash Shah said, “The future of advertising is not just about executing great ideas, but about placing them intelligently. By owning both storytelling and distribution, we can drive greater impact for brands while opening up new revenue streams.”
Agenseed co-founder Monish Hardasani added, “The future belongs to ideas designed to travel. This partnership allows us to integrate distribution thinking at the source.”
Founded in 2019 by former AIB leaders Aakash Shah and Naveed Manakkodan, One Hand Clap has worked with major brands including Swiggy, Google, Netflix India, Crocs, Duolingo, CRED, Bumble, BGMI and Chetak. The agency also secured investment from Zerodha co-founder Nikhil Kamath last year.
In an increasingly fragmented attention economy, this acquisition reflects a broader industry shift where agencies are building end-to-end capabilities to stay competitive. One Hand Clap is clearly clapping louder and ensuring its ideas now reach much further.
