MAM
YesAsia.com and Lollicup USA form exclusive marketing alliance
San Francisco headquartered YesAsia.com, which claims to be the leading online Asian entertainment store has announced the commencement of its exclusive marketing alliance with Lollicup USA, one of the leading distributors of BOBA, tea and fruit juices in America.
The alliance aims at increasing the exposure and recognition of Asian pop culture and artistry across the US. Over the past decade, Asian artists have significantly gained global recognition by winning awards in various international film festivals and by collaborating with top American artists to produce noteworthy albums. Sharing the same vision, the two companies will work closely to bring Asian movies, music, food and beverages to Asian Americans and others who want to experience Asian culture.
A series of campaigns will combine Internet and traditional marketing channels, with the focus on bringing additional value to customers by offering promotional discounts, gifts and value-added services.
YesAsia.com claims to have established itself as the world’s leading Internet source of Asian entertainment products including music, video, karaoke, games, comic books, magazines, electronics, toys and gifts. YesAsia.com has allied with more than 80 different leading brands worldwide including Sony Music International, EMI Asia, and Universal Music. YesAsia.com also offers a highly secure and sophisticated technology platform to enable users from different countries to choose multiple languages when they shop.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
