Brands
Yes Bank’s Kapoor is CEO of the Year: Sabre Awards
MUMBAI: Yes Bank MD and CEO Rana Kapoor is the CEO of the Year as per Asia-Pacific Sabre Awards 2016 organised by the The Holmes Group in Hong Kong. The award was conferred on Kapoor for his exemplary vision and leadership as an Entrepreneur, Industry captain and Global thought leader.
“It is a privilege and honour to be adjudged ‘CEO of the Year’ by The Holmes Group; such global recognitions motivate us to raise the bar in our collective pursuit to consistently deliver on our Vision to ‘Build the Finest Quality Bank of the World in India,” Kapoor said while receiving the award.
“India remains a bright spot on the global economic horizon at a time when the global economy is still sluggish. I am confident that with the right mix of innovative ideas, access to risk capital and large consumption demand, India is well positioned to emerge as the global hub for entrepreneurship & innovation with the potential to fuel not only national, but also global aspirations in the 21st century,” Kapoor added.
The SABRE Awards recognizes superior achievement in branding and deputation in north America, EMEA and the Asia-Pacific region.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
