MAM
Yes Bank names Nipun Kaushal as chief marketing officer
MUMBAI: Yes Bank announced the appointment of Nipun Kaushal as the chief marketing officer (CMO) for the bank. In this role, he will be responsible for the marketing and corporate communication (MCC) and corporate social responsibility (CSR) functions of the bank. He will be involved in developing comprehensive marketing and communication strategies that will support the overall strategic objectives of the bank.
He will also be involved in accelerating the CSR initiatives to position Yes Bank as a leading and socially responsible organisation. His appointment will further strengthen the overall brand awareness and positioning of Yes Bank in the domestic & international markets. He will be reporting into Global head – Retail Banking Rajan Pental.
In his last assignment, Kaushal was the CMO for PNB Metlife Insurance Co. Ltd (PMLI) and was responsible to develop and deliver business strategy and build a ‘Customer First’ culture. He is a seasoned marketing professional with over 22 years of rich experience in the financial services and automobile industry.
Commenting on the appointment, Yes Bank’s managing director & CEO Prashant Kumar said, “We are delighted to welcome Nipun to lead the Marketing function of the Bank. We are sure that with his expertise and domain knowledge, he will play an instrumental role in this transformational journey of the Bank. With Nipun’s appointment as the Chief Marketing Officer, the brand will rely on him to leverage his capability of storytelling and brand building to help the Bank usher in the next level of growth and increase customer delight.”
Speaking on the occasion, Nipun Kaushal said, “I am happy to be appointed as the CMO of Yes Bank and look forward to contributing my humble bit in this transformational journey. The Bank has always been a pioneer in launching creative brand campaigns over the years and I hope to draw inspiration from my prior experience to accelerate the marketing efforts and contribute to this growing, purpose-led organization.”
Kaushal has delivered across brand management, digital marketing, distributor management sales, product management, e-commerce and digital strategy. He was involved in the launch of rebranding activity for PMLI and re-crafted the brand strategy and was instrumental in building brand resonance across 11,000 plus partner bank branches.
Prior to PMLI, Kaushal has worked with Tata Asset Management, Star Union Dai-chi Life Insurance, ICICI Prudential Asset management and CitiFinancial Consumer Finance.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
