Brands
Yepme to fly customers to cheer West Indies for World Cup
MUMBAI: With the Cricket World Cup just a few days away, Yepme.com, an online fashion brand, has announced the ‘Fly To Australia and cheer for West Indies’ contest.
This comes on the back of Yepme announcing the sponsorship of the West Indies cricket team for the ICC World Cup ODI 2015, about to get underway in Australia and New Zealand. The West Indies cricket team jerseys will now sport the Yepme logo.
“We are proud and excited to sponsor the West Indies team in the ICC World Cup. Being the third largest sports tournament in the world, which will be seen in more than 182 countries, it’s a huge opportunity for Yepme to strengthen its vision as a global brand! We are also providing an opportunity to cricket lovers across the country to go and watch the action live at Australia. We look forward to a large number of cricket fans participating in the contest even as they browse the fresh fashion at Yepme.com” said Yepme founder and chief operations officer Sandeep Sharma.
Customers can participate by downloading the Yepme app and answering a question on Fresh Fashion. Up to 50 winners will be given tickets to Australia and a chance to watch West Indies team in Australia live, along with three days and two nights’ accommodation in Australia.
Speaking about the association, West Indies Cricket Board (WICB) commercial manager Nelecia Yeates said, “We welcome Yepme to the West Indies cricket family of sponsors and partners for the world’s premier cricket event – the ICC Cricket World Cup. We look forward to a mutually beneficial association as the West Indies team remains one of the most attractive cricket teams in the world and will be one of the favorite teams in the World Cup.”
The Yepme app is available on Android and customers can interact with the app in Hindi and English.
Brands
Ascenta elevates Adheip Bakshi to sales director amid growth push
Move aligns with expansion plans and flagship Basalt Hills development
MUMBAI: Ascenta has elevated its co-founder Adheip Bakshi to the role of sales director, signalling a sharper focus on scaling operations and expanding its market footprint.
Bakshi, who has been instrumental in shaping the company’s sales and marketing strategy since its early days, brings over a decade of experience in real estate sales and operational planning. He has played a central role in building Ascenta’s channel network and refining its go-to-market approach.
The leadership move comes as the company gears up for its next phase of growth, anchored by Basalt Hills, a 20-acre low-density villa estate positioned within the emerging Mumbai 3.0 corridor. Designed as a hospitality-led, lifestyle-focused community, the project combines serviced plots, bespoke villas and curated infrastructure within a natural basalt landscape.
Speaking on his new role, Bakshi said, “I’m excited to take on this role at a pivotal stage in Ascenta’s journey. Our focus remains on building a disciplined, channel-driven sales ecosystem while aligning closely with evolving buyer expectations for lifestyle-oriented developments. Basalt Hills is a strong reflection of this direction, and we aim to scale thoughtfully while maintaining the integrity of the product and experience.”
Commenting on the elevation, Ascenta founder and managing director Karan Bahl said, “This elevation reflects a natural progression, recognising Adheip’s contribution to the business and his ability to scale sales operations in a competitive luxury segment. As we expand our portfolio of boutique, design-led developments, strengthening leadership across functions remains a key priority.”
With this leadership shift, Ascenta appears to be doubling down on structured growth while keeping its focus firmly on design-led, premium real estate, a space that continues to evolve with changing buyer aspirations.
