MAM
Yellow Tie Hospitality ropes in Chef Harpal Singh as brand ambassador for GBC
MUMBAI: Yellow Tie Hospitality Management, an India-based Food & Beverages (F&B) Franchise Management Company, officially announces Celebrity Chef Harpal Singh Sokhias the Brand Ambassador and Chef on board of Genuine Broaster Chicken (GBC) in the country. A sought after name in the Indian F&B sector, Chef Harpal’s trademark style, of making the act of cooking into a form of entertainment, resonates with the typical Indian foodie. With his association, the company hopes to bring about an innovative Indian twist to many dishes, especially by packaging the traditional Indian dishes in American style.
Some of the preparations from Harpal Singh’s exclusive menu include: – Happy Fried Chicken Served with Curry Mango Jalepeno Dip, Jong Lee Paneer Burger – with Thai Spice Paneer Sticks and Noodle, Mutton Rogan Josh Burger, Gulkand Muffin, Palak Paneer Burger and Gulkand Muffin.
Commenting on this announcement, Karan Tanna, Founder and CEO, Yellow Tie Hospitality Management said, ,“Chef Harpal Singh Sokhi, popularly known as the Energy Chef of India is truly loved by the viewers for his hassle-free, lip-smacking recipes. We are proud to have him on board as the official Brand Ambassador of Genuine Broaster Chicken in India. We are confident that with his expertise and repertoire, the menu will truly represent our brand philosophy in the country – American Soul with an Indian Heart.”
Adding his bit, Chef Harpal SinghSokhisaid, “I am really excited to be associated with Broaster Chicken as the brand ambassador in India. With this association, it will give me an opportunity to introduce an “Indo-American” cuisine, where we will offer traditional Indian dishes in a modern day, youth oriented and fun format.”
Apart from being a chef, Harpal Singh Sokhi is a regular on popular culinary TV shows and is a household name. With a background in North Indian cooking and having a reputation for creating fusion cuisine with Indian and international flavors, Chef Harpal will give magic touch to Broaster Chicken that will definitely please the Indian palate while staying true to its American heritage.
Broaster Chicken is a heritage culture in USA for over 60 years now. Currently operational in 36 countries across the world, Broaster Chicken is served at leading chains like ‘Bob Evans Garden’ and ‘Al Bek’. Crispy, light, juicy and delicious taste, Broaster Chicken is known for:
• Use of fresh, never frozen chicken
• Marinated and coated with our proprietary Broaster products
• Chicken with over 50% lesser oil and zero trans fat
• Cooked in a Broaster Pressure Fryer
The proprietary marinades, seasonings, coatings and specially blended cooking oils bring out a taste that’s unforgettably delicious and authentically Genuine Broaster Chicken.
Yellow Tie Hospitality Management plans to launch 40 GBC outlets in India, starting with Mumbai very soon. The brand will be served exclusively in different franchise formats and lip-smacking authentic menu by the company. Besides the regular pressure fried chicken that utilizes lesser oil and retains meat moisture, the menu will also offer other interesting products in burger, indie meals, appetizers, beverages and other categories.
Along with its brand promotion, Yellow Tie Hospitality hopes to augment the food startup industry as well. It aims at giving fledgling entrepreneurs a chance to scale their business via operational efficiency, management, and collaborations in this sector.
MAM
De Beers launches ‘A Diamond Is Forever’ centenary book
Visual retrospective traces 100 years of iconic slogan and cultural impact.
MUMBAI: De Beers just dropped a century’s worth of sparkle between two covers because when a four-word line becomes forever, even the book needs a forever title. De Beers Group has released A Diamond Is Forever: The Making of a Cultural Icon 1926–2026, a landmark visual retrospective celebrating 100 years of shaping the modern perception of natural diamonds. The book traces how the brand transformed diamonds from elite heirlooms into universal symbols of love, commitment and personal achievement, with rare archival material, campaign highlights and cultural commentary.
At its core is the legendary 1947 slogan “A Diamond Is Forever,” penned by N.W. Ayer copywriter Frances Gerety. The four words redefined diamonds as eternal promises, earning the title of the 20th century’s greatest advertising slogan from Advertising Age in 1999. The book explores how this idea and others like the “Two Months’ Salary” guideline and the “Right Hand Ring” influenced social rituals, female independence and consumer behaviour worldwide, including in India, where diamonds shifted from gold-centric traditions to emotionally resonant milestones.
Beyond marketing, it showcases collaborations with artists like Pablo Picasso, Salvador Dalí and Raoul Dufy, alongside icons such as Marilyn Monroe and Elizabeth Taylor. Later campaigns, including the 1990s “Shadows” series set to Karl Jenkins’ Palladio, reinforced diamonds as timeless and unique. The narrative also addresses today’s focus on provenance, sustainability and ethical stewardship, positioning natural diamonds as symbols of both enduring love and responsible luxury.
The book arrives as De Beers marks a century of innovation in luxury marketing, from the Great Depression to the era of conscious consumption, offering a rare window into one of advertising’s most enduring brand stories.
In a world where trends fade fast, De Beers didn’t just sell diamonds, it sold forever, and now it’s bound the proof in pages that will outlast even the hardest carat.
