MAM
Yellophant Digital wins digital mandate for Beleaf Organics
Mumbai: Yellophant Digital, an alliance of Merge Infinity Global, has bagged the 360-degree digital mandate for Beleaf Organics, an online supermarket for organic food.
The Mumbai-based agency will manage the brand’s overall digital marketing strategy, ranging from executing social media campaigns as well as media spends, SEO, ORM to website hygiene, said the statement.
“As more and, more Indians are making a conscious shift towards a healthy lifestyle and putting the onus on their diet, it is brands like Beleaf Organics that are meeting the demands of the customer. That’s why I am super excited to have Beleaf Organics on board,” stated Yellophant Digital co-founder Preksha Seth. “Being an online marketplace for organic edibles, I’m impressed with their inventory and the kind of brands they have on offer. At Yellophant Digital, we look forward to increasing their social media presence by creating robust campaigns and elevating their business to the next level.”
Beleaf Organics is an online marketplace that delivers organic edibles to one’s doorstep. It offers a wide range of organic food products from renowned Indian brands that are exclusively curated and have the best quality of produce.
“Seth Godin once said, ‘Marketing is no longer about the stuff you make, but about a story, you tell.’ To be working with Yellophant Digital has been an absolute pleasure,” said Beleaf Organics founder Yash Lalwani. “They add so much value with their expertise in directing a start-up in the right direction and also by creatively helping your business grow. I am looking forward to touching new heights with this group of storytellers for sure.”
Brands
Ekincare names Rupal Kumar head of corporate sales
Industry veteran to drive enterprise growth and expand platform reach across India
MUMBAI: Corporate health platform ekincare has appointed Rupal Kumar as head of corporate sales, tasking the industry veteran with accelerating enterprise growth and expanding the company’s presence across India.
In his new role, Kumar will lead new customer acquisition, shape the firm’s sales strategy and strengthen ekincare’s footprint among organisations looking to provide personalised health benefits to employees.
Kumar brings more than two decades of experience in business development, strategic partnerships and team leadership across fintech, health tech and consumer durables. Before joining ekincare, he worked at Razorpay, where he helped scale the enterprise division for RazorpayX.
His career also includes leadership roles at MediBuddy, where he served as national head of strategic partnerships and director of sales for the South region. Earlier, he spent five years at Paytm leading regional payments businesses and building strategic alliances.
Welcoming the appointment, ekincare co-founder and chief executive Kiran Kalakuntla, said Kumar’s experience in expanding enterprise partnerships within the healthcare ecosystem would support the company’s next growth phase.
“We are excited to welcome Rupal to the team. His strong track record in scaling enterprise partnerships within the healthcare ecosystem makes him an ideal fit for our vision. As we enter this next phase of growth, his leadership will be instrumental in expanding our reach and advancing our mission to deliver integrated, accessible healthcare to every employee,” Kalakuntla said.
Commenting on his new role, Kumar said he looked forward to working with the leadership team to drive the company’s growth and deepen its impact in the corporate healthcare space.
“I am excited to join ekincare and work alongside the leadership team to drive our next phase of growth. I look forward to leveraging my experience in building enterprise partnerships and high-performing sales teams to accelerate our impact across India,” he said.
Founded in 2014 by Kiran Kalakuntla, Srikanth Samudrala, Dr Noel Coutinho and Somak Ray, ekincare has grown into one of India’s largest corporate health benefits platforms. The company now serves more than 2 million employees across over 1,100 organisations, including Fortune 500 firms such as PepsiCo, BlackRock and Visa.
Supported by a network of more than 50,000 healthcare providers across 500 cities, ekincare aims to make workplace healthcare more accessible, tech driven and scalable as India’s corporate wellness ecosystem continues to evolve.
