MAM
Yellophant Digital wins digital mandate for Beleaf Organics
Mumbai: Yellophant Digital, an alliance of Merge Infinity Global, has bagged the 360-degree digital mandate for Beleaf Organics, an online supermarket for organic food.
The Mumbai-based agency will manage the brand’s overall digital marketing strategy, ranging from executing social media campaigns as well as media spends, SEO, ORM to website hygiene, said the statement.
“As more and, more Indians are making a conscious shift towards a healthy lifestyle and putting the onus on their diet, it is brands like Beleaf Organics that are meeting the demands of the customer. That’s why I am super excited to have Beleaf Organics on board,” stated Yellophant Digital co-founder Preksha Seth. “Being an online marketplace for organic edibles, I’m impressed with their inventory and the kind of brands they have on offer. At Yellophant Digital, we look forward to increasing their social media presence by creating robust campaigns and elevating their business to the next level.”
Beleaf Organics is an online marketplace that delivers organic edibles to one’s doorstep. It offers a wide range of organic food products from renowned Indian brands that are exclusively curated and have the best quality of produce.
“Seth Godin once said, ‘Marketing is no longer about the stuff you make, but about a story, you tell.’ To be working with Yellophant Digital has been an absolute pleasure,” said Beleaf Organics founder Yash Lalwani. “They add so much value with their expertise in directing a start-up in the right direction and also by creatively helping your business grow. I am looking forward to touching new heights with this group of storytellers for sure.”
AD Agencies
Tribes and Omnicom Media win Gold for HSBC Living Hexagon at ET Awards
Kinetic OOH installation turns HSBC’s iconic logo into a living landmark
MUMBAI: Tribes Communication and Omnicom Media have secured a Gold win at the ET Design & Creativity Awards for their innovative out-of-home installation, The Living Hexagon, created for HSBC.
Awarded in the Most Creative Traditional OOH category, the project reimagines one of the world’s most recognisable banking symbols into a dynamic, ever-evolving structure. Designed for HSBC’s International Financial Services Centre presence, the installation was conceived to do more than simply grab attention. It aimed to seamlessly blend into the fast-growing ecosystem of GIFT City.
At the heart of the idea is HSBC’s iconic hexagon, typically associated with precision and consistency. Tribes transformed this static identity into a kinetic structure that responds to natural elements such as wind and light, creating a sense of continuous motion. The result is a visual experience that shifts throughout the day, echoing themes of adaptability and momentum.
Constructed using modular triangular units arranged along a precise geometric axis, the installation moves in synchrony, giving the illusion of a fluid, living form. While the structure evolves with its surroundings, it retains the unmistakable identity of the HSBC brand, striking a balance between innovation and familiarity.
Strategically placed at a key entry point into GIFT City, the installation functions as both a landmark and a statement. It reflects the pace and dynamism of global finance while embedding the brand into the city’s architectural narrative.
With this win, Tribes Communication and Omnicom Media underline the growing role of experiential and design-led thinking in traditional media, proving that even the most established brand assets can find new life when reimagined with creativity and context.
