MAM
Yellophant Digital bags digital mandate for mySmilist
Mumbai: Yellophant Digital, an alliance of Merge Infinity Global, bagged the digital marketing mandate for the dental experts brand, mySmilist, following a multi-agency pitch.
The agency will manage the brand’s digital marketing duties, consisting of creative and content solutions, social media management, digital campaign strategy, media planning & buying, ORM, SEO, and SEM.
mySmilist co-founder Akshat Dwivedi said, “We, at mySmilist, believe that a smile is the most beautiful asset that you own. It is your most prominent and best feature. As we embark on this journey, we are proud to collaborate with the Yellophant Digital Team for realizing this dream through digital routes. We are confident that with their wide experience of supporting multiple start-ups to successfully scale-up, Yellophant Digital will add immense value in our journey of gaining consumers’ love, trust, and appreciation.”
Yellophant Digital co-founder Preksha Seth, said, “The team of Yellophant Digital looks forward to taking up new challenges with every new partner brand. We are thrilled to collaborate with mySmilist, a brand that aims at enhancing the smiles of people through their technologically superior and progressive invisible aligners. This is a unique concept that most of the audience may not be aware of. We are fortunate and grateful that we have taken this responsibility to look after the brand’s complete digital mandate. We are super excited to come up with insightful first thoughts for the brand and aptly use social media to amplify awareness among the audience.”
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
