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Yellophant bags digital mandate for Siyaram’s Oxemberg
Mumbai: Yellophant Digital, an alliance of Merge Infinity Global has bagged a 360-degree digital mandate for Oxemberg, a men’s fashion clothing brand from Siyaram. The digital agency will be responsible for amplifying the brand’s presence on Instagram, Facebook, and Twitter.
As a part of this partnership, the agency will also take care of social media marketing and website planning as part of its digital duties. “With this, Yellophant will strive toward developing creative social media strategies, right from ideation to its execution. Yellophant Digital also intends to harp on influencer and PR activities in the future, along with overall management of the brand’s digital presence,” said the statement.
Commenting on the association, Siyaram Silk Mills Ltd marketing head Prashant Awasthi said, “We were most impressed by the vision they had for our brand. We are thrilled to kickstart the project and our entire team is looking forward to a successful collaboration with Yellophant Digital.”
Oxemberg concentrates on excellence in newer styles, fabrics, manufacturing methods, and quality standards. The brand constantly comes up with garments, color patterns, styles and clothes that keep up with the ever-changing trends of the fashion industry, especially in the men’s segment.
Yellophant Digital co-founder Preksha Seth expressed her happiness on winning the digital mandate for Oxemberg. “Coming from the Siyaram group of family, our team is more than pumped to get started and work with the Oxemberg team. It was the enthusiastic response from the entire Oxemberg team during the pitch which gave them an insight that this partnership will bear fruit in the coming months,” she said.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
