MAM
Yatra.com rolls out on-ground campaign, ‘Travel-O-Dance’
MUMBAI: Online travel company Yatra.com has launched a new on-ground campaign, ‘Travel-O-Dance‘ as an extension to its 360 degree marketing campaign, ‘Creating Happy Travellers‘.
Yatra.com head marketing and strategic alliance Pratik Mazumder said, “Travel-O-Dance‘ is a unique activation that uses the theme of music and dance as a form of expression showcasing a customer‘s delight on experiencing a holiday from Yatra.com.”
Travel-O-Dance is a dance sequence choreographed to popular Bollywood music capturing the story of a young couple wanting to go on a holiday and their experience when they buy that holiday from Yatra.com.
“The Campaign is all about reinforcing the promise of delivering a happy and hassle free holiday and to rekindle the memorable moments that customers experience during their travel with Yatra.com”, added Mazumder.
The entire campaign is divided into three phases. First phase, which kick started at DLF Cyber Green in Gurgaon last week. The second phase will be rolled out on 25 November in some prominent venues of Delhi like- Rajouri Garden, Karol Bagh, Model Town. And, the last one will be out on 2 December in some prominent venues of Delhi like- Lajpat Nagar, Vasant Vihar, Lodhi Garden.
The second phase of the campaign will invite participation from the spectators too through a contest. On correctly guessing the next location, at which ‘Aasma‘ will be performing, five lucky winners will receive mobile handsets from Yatra. The next phase will give away holiday trips to one lucky winner along with his/her group, on clicking the pictures of Yatra dance troop, Aasma, while performing.
AD Agencies
IAA unveils jury for 16th Olive Crown Awards
Industry leaders and a global juror to judge green marketing awards
MUMBAI: The India chapter of the International Advertising Association has announced the jury for the 16th edition of its Olive Crown Awards, a platform that celebrates communication promoting sustainability and environmental responsibility.
This year’s jury brings together a mix of seasoned creative leaders and fresh perspectives from across the advertising and marketing world.
The panel includes K V Sridhar, Carlton D’Silva, Ambareesh Chakraborty, Rymn Massand, Kalpesh Patankar, and Preeti Vyas.
Abhishek Karnani said the awards have steadily built credibility within the global advertising community.
“The Olive Crowns are now in their 16th year and have earned the respect of the global marketing and advertising community. Any award is only as good as its jury, and I am delighted we have a strong blend of members who have judged the awards over many years alongside those evaluating them for the first time. This year we also have an international jury member,” he said.
Echoing the sentiment, Janak Sarda noted that the awards have seen record participation this year, reflecting their growing stature within the industry.
“I am happy that we have received a record number of entries this year, which clearly validates the respect and prestige these awards have garnered over the years,” Sarda said.
The awards ceremony is scheduled to take place on 8 April in Mumbai, where the industry will gather to celebrate campaigns that put sustainability at the centre of their message.
