MAM
Yatra.com rolls out on-ground campaign, ‘Travel-O-Dance’
MUMBAI: Online travel company Yatra.com has launched a new on-ground campaign, ‘Travel-O-Dance‘ as an extension to its 360 degree marketing campaign, ‘Creating Happy Travellers‘.
Yatra.com head marketing and strategic alliance Pratik Mazumder said, “Travel-O-Dance‘ is a unique activation that uses the theme of music and dance as a form of expression showcasing a customer‘s delight on experiencing a holiday from Yatra.com.”
Travel-O-Dance is a dance sequence choreographed to popular Bollywood music capturing the story of a young couple wanting to go on a holiday and their experience when they buy that holiday from Yatra.com.
“The Campaign is all about reinforcing the promise of delivering a happy and hassle free holiday and to rekindle the memorable moments that customers experience during their travel with Yatra.com”, added Mazumder.
The entire campaign is divided into three phases. First phase, which kick started at DLF Cyber Green in Gurgaon last week. The second phase will be rolled out on 25 November in some prominent venues of Delhi like- Rajouri Garden, Karol Bagh, Model Town. And, the last one will be out on 2 December in some prominent venues of Delhi like- Lajpat Nagar, Vasant Vihar, Lodhi Garden.
The second phase of the campaign will invite participation from the spectators too through a contest. On correctly guessing the next location, at which ‘Aasma‘ will be performing, five lucky winners will receive mobile handsets from Yatra. The next phase will give away holiday trips to one lucky winner along with his/her group, on clicking the pictures of Yatra dance troop, Aasma, while performing.
Brands
Jubilant Foodworks to end Dunkin’ franchise in India
Pizza chain operator will not renew agreement when it expires at end of 2026.
MUMBAI: When the doughnuts stop turning and the coffee goes cold, even a global giant like Dunkin’ can find the Indian market a tough brew to crack. Jubilant Foodworks has decided not to renew its franchise agreement with Dunkin’ when the pact expires on 31 December 2026, according to a Reuters report. The operator, best known for running Domino’s outlets in India, said it would evaluate options for its existing Dunkin’ stores, including a potential sale or transfer of franchise rights, in consultation with the US-based brand.
The decision follows years of underperformance in a market where local tastes and intense competition have made it difficult for international coffee-and-doughnut formats to gain traction. Jubilant, which has increasingly focused on its core pizza business and newer bets like Popeyes, indicated that the exit would not materially affect its financial or operational position.
Dunkin’ accounted for just 0.61 per cent of Jubilant’s revenue in the fiscal year ending 2025 and recorded a loss of approximately Rs 191 million, according to a regulatory filing. The company operated 27 outlets as of December 2025, having shuttered seven stores over the preceding year.
The retreat comes even as Jubilant’s broader business shows signs of momentum. The company reported a 65 per cent rise in quarterly profit for the October to December period, reaching Rs 70.9 crore, up from Rs 42.91 crore a year earlier.
For Jubilant, the exit reflects a sharpening strategic focus. For Dunkin’, it marks another setback in a market that has proven resistant to imported café concepts without significant localisation.
In the cut-throat world of Indian quick-service restaurants, sometimes the sweetest deals are the ones you quietly walk away from leaving more room for the brands that truly rise to the occasion.
