MAM
Yatra.com awards media mandate to ZenithOptimedia
MUMBAI: ZenithOptimedia has won the media duties for online travel company Yatra.com and will handle all media planning and buying duties for it.
Yatra.com said its marketing spends are in the region of Rs 300 million.
The win was the result of a multi-agency pitch held in Gurgaon. The other media agencies that participated in the pitch include Madison, Maxus and Universal McCann.
The media account was handled earlier by Motivator.
MAM
Senjam Raj Sekhar takes the comms helm at Air India
Veteran communicator joins Tata Group airline after 5 years at Mobile Premier League.
MUMBAI: When the skies call for a fresh voice, Senjam Raj Sekhar is ready for takeoff. The seasoned communications leader has joined Air India Limited as global head of communications, stepping into a pivotal role as the Tata Group-owned flag carrier accelerates its transformation into a world-class global airline with an Indian heart.
Senjam brings a wealth of experience to the cockpit. Most recently, he spent five years as head of global communications at Mobile Premier League (MPL), steering the gaming platform’s voice through regulatory headwinds and fierce competition across six continents. His campaigns earned Platinum for Best PR Campaign at the 2023 SABRE South Asia Awards, multiple ET Kaleidoscope wins, and Fulcrum Masters of Technique Gold in 2023 and 2024. Under his leadership, MPL was named Asia Pacific Company of the Year (SABRE 2023) and South Asia Company of the Year (SABRE 2023), plus Corporate of the Year at ET Kaleidoscope in 2022 and 2023.
Before MPL, Senjam led corporate communications at Flipkart (2015–2018), where he launched Flipkart Stories, one of India’s pioneering owned-media platforms. Earlier stints include director & head of group corporate communications at Vedanta Resources (2011–2013), where he established the FTSE 100 company’s digital and social presence (ranking it sixth among FTSE 100 peers in 2012), and senior vice president at Bharti Enterprises (2005–2011), managing reputation across Bharti Airtel and its ventures in 20 countries.
He also headed communications for Samsung South West Asia (2004–2005), managed operations at Genesis Burson-Marsteller in North and East India (2002–2004), and served as account director at Weber Shandwick (1999–2002), handling high-profile accounts including McDonald’s during India’s beef crisis.
Senjam’s global sabbatical as a “Worldyatri” (2013–2015) saw him travel across 16 countries on four continents, fulfilling a lifelong dream.
Air India, under Tata stewardship, is in the midst of a massive revival fleet expansion, network growth and brand repositioning. Senjam’s appointment signals the airline’s intent to sharpen its storytelling as it competes on the world stage.
For a carrier with deep roots and high ambitions, Senjam Raj Sekhar is now the voice steering the narrative ready to turn heritage into headlines.
