Brands
Yamaha celebrates heritage during the 65th anniversary
MUMBAI: Yamaha Motor India (YMI) Group celebrated the 65th anniversary along with the global businesses under the Yamaha Motor Company (YMC) Ltd. with its HERITAGE of unique mobility solutions including two-wheelers, groundbreaking technologies and racing legacy. The company has planned various online and digital initiatives to recount the brand’s landmark successes of performance and innovation during the “Yamaha Day” celebrated globally on July 1 that could further help the current employees and management to cultivate “The Unique style of Yamaha”.
The brand’s motorcycle division that started in 1955 at Japan with the introduction of YA 1 had gradually rolled out some of the world’s best-seller commuters and performance-driven motorcycles along the sidelines of ace technologies like 4 stroke, DOHC 5 valve engine and eventually setting outstanding records of racing championships. YMIG under its brand campaign “The Call of the Blue” has been driving the spirit of this HERITAGE with the help of a unique two-wheeler line up that are “exciting, stylish and sporty” and striking engagements and customer activities. Yamaha will run a host of customer activities on the digital space and will separately engage Yamaha employees in various craftwork initiatives to continue to transmit the brand’s uniqueness, thus redirecting from physical activities to digital initiatives as billions of people are grappling with the pandemic.
Yamaha Motor India Group of companies Chairman, Motofumi Shitara, said, “Yamaha’s Heritage is an outstanding tale of cutting through the constraints and develop world-class products and experiences. Since the beginning, Yamaha’s aim was to bring heart revving products and experiences that many would cherish in a world of routines and limits. The 65 th anniversary is when we showcase our heritage of uncompromising excellence of innovation and performance to the world and reiterate the brand’s continuous commitment towards the society in offering more exciting, stylish and sporty products. On this occasion, the brand in India has also decided to stand with the frontline warriors who have enormously contributed towards sustaining our society.”
The company has also endeavoured to offer its tribute to the frontline warriors including medical fraternity, teams handling emergency, civil and essential services through a new campaign “Yamaha Salutes Frontline Warriors”. All two wheelers and four wheelers used by the employees along with the company’s transport would display the illustrative stickers in support of the campaign, a balloon signage will also being installed at OMR, Chennai near to the company head office while the teams at Yamaha’s Chennai plant have offered their support with the help of a unique vehicle formation saying ‘Thank You’. The company has also launched a Social Media campaign “Yamaha salutes frontline warriors” in which various employees from across pan India offices of the company along with dealers and customers can be seen to have come together to offer their support and thanks to the frontline warriors.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
