MAM
Yahoo introduces new finance features
MUMBAI: Yahoo Inc. is revamping the finance section of its web site with more interactive stock charts and other features. The redesigned web page will be unveiled on 17 July.
The new system design has the static, two-dimensional stock chart where scrolling elsewhere on the page was required for getting additional data or a different timeline view removed. Instead, users can stay on the chart itself to view major events such as splits or dividends or drag the timeline to a desired period.
Users can also type in specific dates to create a chart and compare the performance of multiple equities within the same graph. They can then easily print the customized chart or send it to others via e-mail, states a medial release.
Google Inc., had introduced similar interactive chart features when it launched a finance section in March 2006. But Yahoo’s new customisation features raise the bar for its major competitors, reports quote said Charlene Li, an Internet analyst at Forrester Research, as saying. “This takes stock charts to another level. And, you don’t stay the leader if you don’t innovate, ” Li says.
Yahoo will also be adding an online tool for other online publishers to distribute stock charts, quotes and news headlines from Yahoo Finance – all free of charge. The syndication offering, christened the Yahoo Finance Badge, lets web sites of all sizes display market data that Yahoo already receives and processes from the leading stock exchanges.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
