MAM
Yahoo! India launches ‘Mobile Mega Fest’
MUMBAI: Marking the 10th anniversary of it’s parent company, Yahoo! India today announced the Yahoo! Mobile Megafest, an offer for mobile users across the country. Staring 21 March , mobile consumers will get an opportunity of downloading select ringtones, wall papers, polyphonic tones, mobile games, logos and picture messages free of cost through the Yahoo! India shotcode 8243.
Yahoo has also tied up with all its cellular partners like Hutch, Orange in Mumbai, Airtel, Oasis Cellular, Escotel, Aircel, Spice and Dolphin in Mumbai for coming up with this never before mobile offer in the country. For entering into this world of free mobile content, all a consumer needs to do is: SMS the word ‘Free’ to 8243.
Yahoo! India Mobile head Vishal Maheshwari said, “Yahoo! India’s mobile content, whether its ringtones, wall papers or java games is becoming a craze among the mobile users. Yahoo being one of the first providers of Short code access content is keen to expand the market for content based services, both in terms of attracting non users as well as increasing the depth of consumption among existing subscribers. We feel the Yahoo! Mobile Megafest will accomplish a lot of good for the mobile community’s a whole in terms of expanding the market for mobile content.”
During the Yahoo! Mobile Megafest, consumers can download unlimited content from a chosen list; whether it’s ringtones from latest Bollywood tracks, or fast paced mobile games like Desert Rally or Banana split no download fee will be charged. Only standard operator charges for SMS to shortcode 8243 will apply during this Megafest.
Normal download costs vary (depending on the operator) from Rs. 7 – 10 for ringtones to Rs. 50 – 99 for mobile games. For wall papers the standard rate of download is Rs. 10, for polyphonic tones its Rs. 10 -15, while the rate for downloading a logo or a picture message could vary from Rs. 3 – 8. Consumers will be freed of these charges during the Yahoo! India Mobile MegaFest. The Yahoo! Mobile Megafest will be on from March 21st to March 31st 2005.
“I request all Yahoo! India mobile users to participate in the Mobile Megafest and make Yahoo!’s 10th Anniversary celebrations a huge success in India. It’s a once in a lifetime opportunity for mobile lovers.” concludes Maheshwari.
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
