MAM
YAAP appoints Rachit Dewan as associate vice president
MUMBAI: Rainmaker Ventures-backed digital content company, YAAP, has appointed Rachit Dewan as its AVP business development. Dewan will be based out of the Gurugram office and will oversee business development for YAAP across India. He will report directly to Manan Kapur, partner at YAAP.
Dewan has over 12 years and has worked with companies like Fork Media, Qoruz, MailBrainiers and EsellerSmart and others.
Kapur said, “With the rapid evolution in digital and media spaces, content is the biggest differentiator in the current times. Rachit will be responsible for creating such digital solutions for client’s needs and creating business opportunities for Yaap. He has a proven record of facilitating long term business relationships within the industry and with brands. It is the right time for us to have a talent such as Rachit who comes with a strong business sense and execution abilities. I wish Rachit all the very best and I’m sure he will be a great asset to YAAP.”
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
