Ad Campaigns
Xiaomi unveils latest 360° CGI Home Security Camera 2K
Mumbai: The emergence of computer generated imagery (CGI) technology has transcended brands to devise disruptive campaigns with immersive experiences. Xiaomi has embarked on this CGI journey with its recently launched Xiaomi 360° Home Security Camera 2K.
The brand has been pushing the boundaries of innovation, and their latest CGI campaign showcases cutting-edge features of the product while exploring new dimensions in the realm of social media marketing.
Embarking on an imaginative journey, the campaign transforms the Xiaomi 360° Home Security Camera 2K into a dynamic and whimsical character—a life-size CGI camera meandering through the lively streets of Mumbai. The CGI camera takes on a persona of its own, complimenting oblivious citizens with a charming nod to the remarkable features of the Xiaomi 360° Home Security Camera 2K. As it whimsically engages with its surroundings, the campaign artfully spotlights standout features such as AI human detection.
Adding an element of surprise and entertainment, the streets come alive with the resonating sound of conversations facilitated by the two-way audio feature. The CGI camera engages in lighthearted banter, bringing interactivity to the concept of surveillance. The high-resolution video captures crystal-clear footage, ensuring every detail is vividly portrayed for enhanced security. With 360° panorama view capabilities, the camera eradicates blind spots, offering unparalleled security coverage.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
