MAM
Xapads Media expands footprint in Indonesia, onboards Edo Fernando as country head
Mumbai: Homegrown programmatic ad-tech platform Xapads Media has announced the expansion of its offerings, international team, and client base in Indonesia. The company has also brought on board Edo Fernando as country head in Indonesia.
In this role, Fernando will lead the business in Indonesia and will be responsible for the strategic growth of Xapads Media in the country. He will also be further strengthening the local team, partnerships, and innovation in the industry, said the company in a statement.
“Edo is a result-oriented person with a strong commitment to the growth of the organisation as he has phenomenal insights about the changing landscape of the digital ad market in the region,” said Xapads Media COO Ramneek Chadha. “Xapads is opening a new chapter of its journey in the region and we see him as a natural fit for driving the company’s growth journey in the Indonesian market and taking the company’s vision forward.”
Before joining Xapads Media, Fernando served at Appnext & Pokkt as country director. With over 15 years of experience, he has worked with many multinational advertising and ad tech companies in Indonesia and got ample opportunities to work with top global brands along with all partners including OEMs, Publisher, and MMPs.
“I thank Xapads Media for showcasing their confidence in my abilities,” said Fernando. “With its advanced tech-based advertising solutions, I am sure we will be able to establish Xapads amongst the top ad tech companies in the country. I look forward to working and contributing to the growth of Xapads Media in Indonesia.”
Xapads’ expansion plan comes into effect after successfully creating a footprint in the Indian digital advertising industry and establishing operational offices in the US, Russia UAE, and Singapore. “The vision with which Xapads was founded was to make this homegrown ad-tech platform a global platform, a true Indian MNC. I feel proud and grateful with this expansion, which brings us one step closer to our goal,” stated Xapads Media CEO Nitin Gupta, on the company’s business expansion.
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
