Brands
Wybor signs cricketer Axar Patel as brand ambassador to boost market reach
Mumbai: Wybor, a rising Indian consumer electronics brand under the MEPL Group, has appointed cricket sensation Axar Patel as its brand ambassador, marking a major stride in its efforts to expand brand recognition in the competitive Indian market. Since its establishment in 2017, Wybor has grown rapidly, initially as an online marketplace, and later by building a robust dealer and distributor network to ensure extensive availability across the nation.
Known for cutting-edge technology and high-quality products, Wybor’s range spans from Google QLED TVs to inverter split air conditioners, semi-automatic washing machines, air coolers, and smart watches, catering to the diverse needs of Indian households. The MEPL Group, which has a 45-year legacy in the Original Equipment Manufacturer (OEM) sector, backs Wybor’s ‘Make in India’ commitment to high standards and technological innovation. The company also emphasises an inclusive workforce, with over 50 per cent of its employees being women.
Patel, known for his outstanding skills and dedication in cricket, aligns perfectly with Wybor’s brand ethos. “I’m honoured to partner with Wybor, a brand that not only delivers innovative products but also shares my passion for excellence and pushing boundaries. I look forward to being part of Wybor’s journey as it continues to grow as a top Indian brand,” said Patel.
Malhotra Electronics Pvt Ltd, director, Gagan Preet Singh Malhotra expressed excitement about the collaboration, stating, “We are thrilled to partner with Axar Patel, whose dedication, versatility, and hardworking spirit reflect the values we uphold at Wybor. As an all-rounder and a proud Indian, he embodies the same excellence we bring to our products. With a 45-year manufacturing legacy from the MEPL Group, Wybor continues to grow as a trusted, premium Indian brand,”
Sportcell, head of talent, Puneet Solanki added, “We at Sportcell are proud to have played a pivotal role in aligning Wybor with Axar Patel. Axar’s exceptional talent, discipline, and unwavering determination mirror the values that Wybor stands for. This partnership marks the beginning of a dynamic collaboration, and we are excited to witness how it will elevate both the brand and the athlete.”
Brands
IndiGo names William Walsh CEO
Former IATA chief to take charge in August after Elbers exit, Bhatia steers interim
India’s biggest airline has moved fast and gone global. InterGlobe Aviation, which operates IndiGo, has tapped aviation heavyweight William Walsh as chief executive officer, subject to regulatory approvals, marking a sharp pivot as the carrier eyes its next burst of expansion.
Walsh, currently director general at the International Air Transport Association, will step down on July 31, 2026, and is expected to take charge by August 3. The appointment comes barely three weeks after Pieter Elbers exited the corner office, with Rahul Bhatia holding the fort in the interim.
The choice signals intent. Walsh brings decades of cockpit-to-boardroom experience, having led British Airways and later International Airlines Group, the parent of Aer Lingus, Iberia and Vueling. His tenure across carriers has been defined by hard resets, restructurings and cross-border consolidation—skills IndiGo may need as competition intensifies and scale becomes decisive.
Vikram Singh Mehta, chairman and non-executive independent director of IndiGo, said Walsh’s experience in managing large-scale airline operations and navigating complex market dynamics makes him well-suited to lead IndiGo in an increasingly competitive global aviation environment, adding that the appointment marks a new chapter as the airline scales in one of the world’s fastest-growing markets.
Rahul Bhatia said Walsh’s global perspective, operational expertise and customer-focused approach would be critical as IndiGo enters its next phase of expansion.
Walsh, widely regarded as one of the industry’s most influential figures, will oversee overall management and strategic direction, with a mandate spanning operational performance, network expansion, commercial strategy and customer experience. He is expected to work closely with the board and leadership team to sharpen IndiGo’s growth trajectory.
Walsh said IndiGo has a strong foundation and is well-positioned to capitalise on the evolving aviation landscape, adding that he looks forward to fostering a culture of excellence, innovation and sustainable value creation across the organisation.
A new captain, a bigger runway—and a market that rewards scale. IndiGo is lining up for its next take-off.
