MAM
WWE to boost consumer products business in India
MUMBAI: Sports entertainment company WWE today announced that it will launch a series of new consumer products throughout the country this year to better serve the fan base.
WWE will roll out a new ‘Back to School‘ franchise beginning this month with licensees ‘My Baby Excel‘, ‘Only Kidz‘ and ‘Simba‘. The product line will feature bags, water bottles, stationery and lunch boxes. In addition, seven home video titles distributed by Excel Productions will hit retail this month featuring WWE Superstars – The Rock, Stone Cold Steve Austin and John Cena.
These new product offerings add to the existing portfolio that includes WWE Power Slammers, launched with Mattel last month and the Slam Attax series of trading cards brought to market through WWE‘s partnership with Topps.
WWE senior VP global consumer products Howard Brathwaite said, “WWE has increased our investment in India, adding resources to our consumer products team and strengthening our strategic partnership with local agent, Dream Theatre. We are poised to provide fans in India with an immersive brand experience for many years to come.”
WWE programming can be seen in the country on Ten Sports. Additionally, the Indian market now represents 10 per cent of total fan ‘likes‘ on the WWE global Facebook page, making it second behind only the US.
Digital
Truecaller opens Business Chat platform to global partners and enterprises
Expansion aims to replace SMS with trusted, rich and conversational messaging
MUMBAI: Truecaller has expanded access to its Business Chat platform, opening it up to global channel partners and enterprise solution providers as it looks to reshape how businesses connect with customers.
The move allows partners worldwide to offer the platform to enterprise clients, enabling a shift away from traditional SMS towards a more interactive, verified and media-rich communication experience. The company is positioning this as a higher-trust alternative in an increasingly cluttered digital landscape.
With over 500 million active users globally, Truecaller is betting on its scale and daily engagement to give brands a more direct and credible way to reach consumers. The platform supports contextual conversations, real-time insights and engagement metrics, allowing businesses to fine-tune communication across the customer journey.
“The definition of success for modern enterprises has evolved. It’s no longer just about delivery but about earning attention and driving meaningful engagement,” said Truecaller global head, GTM Priyam Bose. He added that opening the platform to partners creates a gateway for brands to connect with users in a more trusted and action-oriented environment.
The expansion is already underway, with partners such as Gupshup and OneXtel live in India, while Globe Teleservices, Cloudcom and Sling Africa are driving adoption in international markets.
By equipping partners with data-driven tools and a conversational interface, Truecaller aims to help businesses cut through noise and build stronger customer relationships. The platform also promises a cleaner, more secure interaction layer, addressing long-standing concerns around spam and trust in business messaging.
As enterprises rethink customer engagement in a post-SMS world, Truecaller’s latest push signals a clear ambition to become a central player in conversational commerce.
