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WWE India ropes in Brand Connect as its promotional & licensing agency
MUMBAI: Brand Connect announced its official tie-up with WWE as their official promotional licensing agency partner for India. The agency would now have official rights on leveraging brand tie-ups for licensed promotions with WWE in India.
It can be noted that WWE stands out as a recognized leader in global entertainment and cuts across various age groups. WWE weekly shows and pay per view events like RAW, Smack Down, Royal Rumble, and Wrestle Mania are a roaring success amongst its fans worldwide and in India.
Brand Connect director Rohit Mohan said, “We are glad to associate with a marquee brand like WWE as their official promotional licensing agency, this association is in sync with our other sports endeavors such as motorsports, soccer, marathons and cricket. Also with growing consumerism in the Indian markets the time is right for traction between brands and sports entertainment properties like WWE, with an edge for FMCG brands to connect with their TG in an innovative manner“.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
