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WWE gets thumbs up from Mumbaiites
MUMBAI: Wham! Bam! Choke slam! After six years the World Wrestling Entertainment came back to the city and boy did they get a reception. The fans mostly youngsters and kids cheered their heroes lustily while booing those they didn’t care for. The evening also saw Milestone Software release a WWE Raw Game which can be played on the PC.
The excitement was built up in no small way by the ring announcer Howard and also female wrestler Ivory who put in an appearance at the top of the show. A disappointment for many was that HHH due to a neck injury sustained at the recently concluded Survivor Series was unable to wrestle. Banter wise however Hunter was in fine form roaring “I drag my ass all the way from America to India and all you idiots can do is chant HBK”.
It was interesting to see matches, which had personality clashes. For example Christopher billed as the only wrestler from Harvard took on the street smart tough guy from Chicago D-Lo Brown. Christopher used some of that Ivy League intelligence!! to distract the referee and nail D-Lo with the book he always carries. As expected the crowd went wild when Bokker T unveiled his unique Spinnerooni move.
There also a couple of tag team matches as well as two occasions where most of the wrestlers were in the ring at the same time resembling Royal Rumble. One of the best matches was Test taking on the outrageous character Gold Dust. Test managed to wear him down with a combination of bear hugs and back breakers across the knee. No doubt in order to rile up the crowd Ric Flair while introducing HHH said that he was disappointed to leave America and come all the way over here.
On the flip side was the absence of a giant screen which would have allowed fans at the back to catch a clear glimpse of what was going on.
The event will air on Ten Sports next month as a WWE India Special.
MAM
Lakmé launches SPF infused makeup range with ‘I Earned It’ campaign
Lakmé 9to5 Hya Beach Edit blends sun protection, hydration and colour.
MUMBAI: If the Indian summer insists on turning up the heat, beauty brands are learning to keep their cool. Lakmé has unveiled a new campaign titled “I Earned It” to introduce the Lakmé 9to5 Hya Beach Edit, its first makeup range infused with SPF. The campaign features brand ambassador Aneet Padda and positions the collection as a blend of sun protection, skincare and long wear colour designed for India’s hot and humid climate.
Part of the Lakmé 9to5 portfolio, the new range expands the brand’s long running narrative around the confident working Indian woman. With the “I Earned It” message, the campaign shifts the focus slightly, celebrating not just ambition but also the idea that downtime and personal moments are equally deserved.
The campaign film follows a modern professional navigating a day that moves effortlessly between work calls, coffee runs and evening plans, reflecting the fast paced routine of urban life where indoor polish often meets outdoor exposure to the sun.
Hindustan Unilever Limited chief marketing officer for beauty and wellbeing Sunanda Khaitan said the product was developed with India’s climate and lifestyle in mind. “Living in a country with high sun exposure made us rethink what long wear beauty should deliver. With the Lakmé 9to5 Hya Beach Edit we are bringing together sun protection, hydration and high performance colour in a single step,” she said.
The new range is formulated with SPF and powered by hyaluronic acid, a skincare ingredient widely used for hydration. According to the brand, the products are designed to remain intact in heat and humidity with sweat proof, transfer proof and water proof formulas.
The aim is to merge skincare benefits with cosmetic performance, offering lightweight finishes that stay fresh even during long days outdoors.
Padda said the campaign resonated with her own routine of balancing work and personal time. “‘I Earned It’ is a reminder to celebrate yourself without guilt and enjoy the moments you have worked hard for. The campaign reflects that spirit with makeup that feels fresh, effortless and designed for real life,” she said.
The campaign was developed by Ogilvy, where creative leaders Mihir Chanchani and Zenobia Pithawalla described the concept as reflecting a Gen Z mindset that embraces both hustle and leisure.
The Lakmé 9to5 Hya Beach Edit collection is now available on the brand’s official website, major online marketplaces and retail stores across India.
