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Wunderman Thompson Kolkata wins creative mandate for Spark
MUMBAI: Wunderman Thompson Kolkata has won creative mandate for ‘Spark’, a flagship brand of The Indian Steel and Wire Products Ltd – (ISWP) – a subsidiary of Tata Steel Ltd. The agency will be responsible for communication development, as well as providing strategic inputs to build Spark into a Rs 100 crore brand of high-quality Steel Nails, MIG Wire, and Welding Electrodes.
ISWP has its registered office at Kolkata and major plant locations at Jamshedpur.
ISWP MD Neeraj Kant commented, “We believe, with Wunderman Thompson, as our creative and strategic partner, we will be able to do some great work together which will help us create a brand which fulfils the expressed and latent needs of our valued customers. The tangible benefits and the intangible aura of the SPARK Brand should strengthen our leadership in the relevant sectors. We are confident that Wunderman Thompson will help us to give our customers an outstanding and differentiated experience while buying our brand.”
Reflecting on this development, Kolkata SVP and managing partner Vijay Jacob Parakkal said, “We have been partnering with Tata Steel for over nine decades and am thrilled to further strengthen this association by welcoming ISWP to the Wunderman Thompson family. ISWP opens up an unique opportunity for us to start a conversation in a category which has been traditionally commoditised. We are really looking to doing some fabulous work and building this category and the brand Spark.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
