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Wunderman Thompson (Kolkata) wins creative mandate for Alcove Realty
Mumbai: Alcove Realty has handed its creative duties to Wunderman Thompson, Kolkata. One of the most renowned and trusted names in the real estate industry, Alcove Realty came into existence to set an indelible benchmark with its landmark projects. Alcove Realty is a name behind some of the finest residential projects in the city and beyond.
Alcove has redefined ‘affordable luxury’ in the home segment with Alcove New Kolkata in Serampore. This property is one of its kind to be connected by rail, road and river where residents can enjoy a personal ferry across the Ganges to the city.
Flora Fountain is yet another project that promises to add glitter to the Kolkata skyline. With 56000 sq. ft of facilities, 34530 sq. ft of garden scape and 26862 sq. ft of water scape, the G+24 Twin Tower project is a head turner in the city, situated in Topsia.
Aakriti Shroff, Director Branding and Communication, Alcove Realty said, “We were seeking to partner with an agency that would not only be responsible for communication development but also walk alongside us with strategic inputs on the brand. Wunderman Thompson came across as the best fit in the city.”
Vijay Jacob Parakkal, Senior VP and Managing Partner, Wunderman Thompson Kolkata said, “Alcove Realty is one of the leading players in the country with several unique and exciting projects. We are looking forward to partnering them and creating some good work that these projects truly deserve.”
Arjun Mukherjee, VP and ECD, Wunderman Thompson, Kolkata said, “Every new assignment is an opportunity to exercise our creative cells. I am happy that our ideas have found a new home with Alcove Realty.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
