MAM
Wunderman Thompson India ropes in Rakesh Varma & Abhay Godbole, bolsters its Mumbai leadership team
Mumbai: Wunderman Thompson India has announced the appointment of two senior hires for its Mumbai office. Rakesh Varma has joined as vice president & executive business director, and Abhay Godbole as vice president & client service director.
Both Rakesh and Abhay will report to Wunderman Thompson Mumbai managing partner Anurag Tandon.
Rakesh has over 15 years of advertising experience, having worked on a wide range of brands, with a particular fondness for automobiles and auto accessories, with brands like Volkswagen, TVS Motorcycles, Ashok Leyland & Gulf Oil. He has been associated with leading brands like Hotstar, Radio City, FBB, Gelusil & Tata AIA, amongst others. He has in-depth understanding and experience in brand strategy, campaign planning, and leading integrated marketing efforts.
Having previously worked with Wunderman Thompson Mumbai, Abhay Godbole returns to the agency for a second innings. During his previous stint with the agency, Abhay was instrumental in leading the much lauded “Mutual Funds Sahi Hai” for AMFI. He has close to two decades of experience in marketing communications, working across categories like FMCG, automobiles, and BFSI. Passionate about advertising and creativity, Abhay believes any marketing challenge can be addressed through compelling creative solutions.
Commenting on the new appointments, Wunderman Thompson Mumbai managing partner Anurag Tandon said, “As we continue to diversify our client roster and grow our talent base, it is critical for us to have the right hands on deck. Rakesh and Abhay bring with them extensive experience and domain knowledge that will propel us to drive growth in key industry domains and deliver the best outcomes for our clients. Both our senior hires have an impressive track record of building strong consumer brands, and I am looking forward to scaling new heights with our client partners.”
On taking up his new role at Wunderman Thompson, India, Rakesh Varma, commented, “At Wunderman Thompson, we’re building a future that’s as exciting as its legacy. And I consider myself extremely fortunate to be a part of this transformation. With its diverse brand portfolio, integrated service approach, and promising growth vision, WT is all set to thrive. I’m looking forward to nurturing some of the long-standing client relationships and creating new ones.”
Abhay Godbole added, “I am delighted to be back at Wunderman Thompson, one of India’s finest agencies that has nurtured and built multiple brands in the country. Wunderman Thompson is in a unique position to create the agency of the future; an agency that is capable of delivering the best of both mainline and data-led digital communications. I look forward to being a part of this exciting and transformational journey.”
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
