Brands
Wrangler partners with SOCIAL for a nationwide live music series
Mumbai: Wrangler, the iconic global denim brand, has teamed up with SOCIAL, India’s popular urban hangout destination, to launch a series of co-branded musical events across six major cities in India. Running from October to December 2024, the events will bring together top local rap and hip-hop artists to deliver electrifying performances, creating an immersive and energetic experience that embodies the adventurous and creative spirit of both brands.
The partnership aims to boost brand visibility, merging Wrangler’s rugged identity with SOCIAL’s urban vibe. Each event promises dynamic brand activations, live music, and exclusive co-branded merchandise that will resonate with young consumers seeking authentic cultural experiences. The events will feature interactive elements, such as game tables, photo booths, and immersive LED displays that reflect Wrangler’s adventurous ethos.
The exclusive licensee of Wrangler in India, ace turtle CEO, Nitin Chhabra expressed his enthusiasm: “At Wrangler, we always strive to connect with our consumers in new, authentic ways. Partnering with Social was a natural fit, as both brands resonate strongly with India’s youth. This collaboration blends fashion, music, and culture in a way that reflects the energy of our audience and reinforces Wrangler’s iconic status.”
Impresario Entertainment & Hospitality Pvt Ltd, chief growth officer, Divya Aggarwal added, “At SOCIAL, we craft immersive experiences through brand partnerships that bring our communities closer together. Our collaboration with Wrangler fuses music, fashion, and culture in a way that truly resonates with our audience. Together, we’re bringing to life the adventurous spirit and urban creativity both brands stand for.”
The series kicked off at Chandigarh SOCIAL on 18 October and will continue at Saket SOCIAL, Delhi on 27 October. Upcoming events will be held at antiSOCIAL, Mumbai on 16 November, FC Road SOCIAL, Pune on 29 November, Koramangala SOCIAL, Bengaluru on 1 December, and conclude at Mindspace SOCIAL, Hyderabad on 14 December.
Collective Artists Network co-founder & chief revenue officer, Sudeep Subash noted, “We’re excited to partner with Wrangler and Social to curate a series of vibrant events that seamlessly blend fashion, music, and cultural expression. Together, we aim to craft moments that inspire and connect communities through shared passion and creativity.”
The events will not only showcase live music but will also offer adventure-themed storyboards, exclusive branded menu items, and opportunities to win gift vouchers, deepening attendees’ connection to Wrangler’s bold lifestyle.
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
