MAM
WPP Stream India’s view into the future of communication and creativity
MUMBAI: WPP Stream India, the unconventional (un) conference organised by WPP Group Company has announced its return in the pink city, Jaipur. Being held in India for the second time, Stream will witness a diverse crowd of 250+ CEOs, senior marketers, senior leaders from media and creative, future thinking leaders, start ups/entrepreneurs and digital evangelists from the creative, media and technology space. The attendees would come together from 4 to 7 February to celebrate and explore the future of communications, creativity and digital innovation in South Asia.
WPP Stream is a unique thought leadership initiative designed by WPP group to bring together the industry leaders on a single interactive platform in order to exchange and provoke ideas about the future of digital media, communications, creativity, business and society. With over one hundred discussion sessions, Ignite talks (15 slides in 15 seconds), pitch show and more, Stream India stands to be an exclusive opportunity for individuals to test their ideas and tap into the wisdom of the masses. Moreover, the participant will also get a chance to meet Yossi Vardi, the globally acclaimed hi-tech investor who is also the co-host of Stream 2015 India edition.
Ranjan Kapur – WPP Country Manager India, who will be hosting the STREAM 2015 India on behalf of WPP said, “We are absolutely delighted to announce the return of WPP Stream India. By the way of this initiative, WPP aims to foster entrepreneurship in the industry and bring an upsurge in the disruptive technologies and innovation. Stream 2014 was a great success and we are confident that this year is going to be even more exciting.”
Stream being an (un)conference, follows rules distinct from the usual conference model, with no keynote speeches or PowerPoint presentations. The (un)conference is vastly focused on active involvement of participants and spontaneous discussions and conversations leading to explosion of ideas and thoughts. Stream recognizes role of technology & start-ups in shaping our future and taking it a notch higher this time, WPP has partnered with NASSCOM 10K startups wherein technology startups under the programme will demonstrate futuristic & next-gen technologies, through the STREAM tech-lab.
Speaking on the same, Rajat Tandon, Senior Director, NASSCOM 10,000 Start-Ups Program said, “Resonating with our mission to nurture tech start-ups and make them meet F.A.M.E., our partnership with the Tech Lab at WPP Stream 2015 is all about manufacturing magic, a fantastic opportunity to expose the 10ksuperstars to new ideas, demystify technology and foster creative partnerships between tech startups, designers, and media professionals in a highly interactive unconference format.”
Tushar Vyas, Managing Partner, GroupM expressed, “At a time when the entire world is moving at such a fast pace and everything is going digital , it becomes imperative to thrust South Asia’s marketing and media industry into a era of unconventional and out of the box concepts, thinking and creativity and therefore the introduction of WPP Stream. Stream brings together brand marketers with various industry leaders to think about our digital future and what that means for communications, creativity & business.”
Brands
Reebok partners with Jerai Fitness for gym equipment in India
Long-term deal to manufacture and distribute Reebok-branded fitness products from April 2026.
MUMBAI: Reebok is pumping up its presence in India and this time, it’s bringing serious muscle to the gym floor. Jerai Fitness Limited, an Indian manufacturer with over three decades of experience in fitness equipment, has announced a first-of-its-kind long-term partnership with Reebok. Under the agreement, Jerai Fitness will manufacture and distribute Reebok-branded gym equipment across India and neighbouring countries including Sri Lanka, Bangladesh and Nepal. The products will be available from 1 April 2026.
The collaboration combines Jerai Fitness’ fully automated, technology-driven manufacturing facility with Reebok’s global brand legacy to redefine the fitness equipment ecosystem in the region.
Jerai Fitness Limited chairman & managing director Rajesh Rai said the partnership leverages advanced manufacturing capabilities to deliver high-quality products tailored to market needs.
Authentic Brands Group EVP of Reebok Steve Robaire noted that India is a dynamic and fast-growing fitness market. “Jerai Fitness brings the manufacturing expertise and local insight needed to deliver high-quality, performance-driven equipment at scale,” he said.
The partnership will introduce a comprehensive commercial range covering cardio, free weights, and high-end home-use equipment under two distinct series. All products adhere to international standards, including ISO 9001:2015, ISO 14001:2015, ISO 45001:2018, ASTM certifications, and European safety standards EN ISO 20957-1:2013, EN 957-2:2003 and EN 957-4:2006.
Jerai Fitness’ manufacturing facility features fully automated production systems and dedicated storage infrastructure. As of 31 August 2025, it had an installed annual capacity of 21,000 units.
The Reebok-branded equipment will be available pan-India through Jerai Fitness showrooms and official websites jeraihomegym.com and jeraifitness.com.
In a market where fitness goals are rising faster than dumbbells, this partnership gives Reebok the local strength it needs while giving Jerai Fitness a powerful global brand to flex. For Indian fitness enthusiasts and gym owners, the workout just got a stylish upgrade.
