MAM
WPP Digital acquires majority stake in Acceleration
MUMBAI: Media communications group WPP‘s digital arm WPP Digital has bought majority stakes in the two holding companies of marketing technology firm Acceleration.
The two holding companies are Guernsey island-based Acceleration Holdings Ltd and South Africa-based Acceleration eMarketing Limited.
Acceleration‘s combined audited revenues for the year ended 31 December 2011 were US$16.8 million.
The acquisition is part of WPP‘s continued efforts to enhance its digital portfolio. WPP‘s annual digital revenues are almost US$4.8 billion, which is more than 30 per cent of the group‘s total revenue of US$16 billion. WPP‘s target is to have 35-40 per cent of revenues from digital in the next five years.
Acceleration, which was founded in 1999, has offices in Buenos Aires, Cape Town, Dubai, Johannesburg, London and New York and employee strength of 148 marketing technologists.
Acceleration provides services that help clients architect, implement and orchestrate digital marketing and publishing technologies to enhance their digital business initiatives. Its clients include Celebrity Cruises, The Economist, South African Tourism and UEFA.
Brands
Zepto sets up mini delivery hub at AI Summit
Quick commerce goes live at venue with 1,700 daily orders
NEW DELHI: At a summit devoted to the future of artificial intelligence, quick commerce quietly stole the show at ground level. Zepto set up a compact Delivery Hub at the India AI Impact Summit, turning the venue into a live demonstration of instant retail in action.
Built at roughly one third the size of a standard 4,000 sq ft dark store, the scaled down hub was engineered for speed. Despite its smaller footprint, it was stocked with more than 10,000 stock keeping units curated specifically for summit attendees. From mid morning cravings to late afternoon slumps, the shelves were primed for every possible need.
Till Wednesday, the hub was processing an average of 1,700 orders a day. Lunch hour emerged as the clear rush period, as delegates swapped panel discussions for paneer puffs and product demos for Diet Coke. Snacks topped the order charts, followed by tea and other beverages.
Among the fastest moving items were samosas, plain Maggi, chicken puffs, Bisleri packaged drinking water bottles, Coca-Cola Diet Coke cans and Lay’s India’s Magic Masala potato chips. In short, comfort food met cutting edge tech.
The on site hub gave attendees near instant access to essentials without stepping outside the venue. More than just a convenience counter, it served as a real time case study of how technology led operations can power seamless commerce even at large scale events.
While speakers debated how humans and intelligent systems will co create and co work, Zepto offered a practical reminder that sometimes the smartest innovation is simply getting a hot snack into hungry hands, fast.
