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WOW Skin Science launches its new onion + collagen anti-hair fall range
Mumbai: WOW Skin Science has announced the launch of its new Onion + Collagen anti-hair fall range. This updated product addresses the increase in hair fall concerns during the monsoon season. The new formulation combines collagen with onion to deliver improved results and strengthen WOW’s position in the haircare market.
As a pioneer of the onion haircare range in India, WOW Skin Science has expanded the category with innovative products. The new Collagen-enriched formula, tested extensively, showed significant hair fall reduction in just two weeks. This blend of natural onion and collagen offers a solution that combines nature and science effectively.
The updated WOW Onion + Collagen range provides a dual-action approach: onion strengthens hair roots, while collagen forms a protective layer to prevent dryness, repair damage, and improve texture. This combination offers effective hair fall control and a smooth finish, setting a new standard in the onion haircare market.
On the launch, WOW Skin Science co-founder Manish Chowdhary shared, “At WOW Skin Science, we understand that today’s consumers seek advanced solutions. Our new and improved Onion + Collagen range reflects our commitment to ‘Activated Naturals,’ blending natural ingredients with active components for exceptional results. We are confident that this breakthrough formulation, being the first in India to combine collagen with onion specifically for hair fall treatment, will set a new standard in haircare segment.”
To support the launch and build awareness of collagen in haircare, WOW Skin Science is implementing a 360-degree media activation strategy. This includes a fresh digital commercial featuring Urvi Singh, known for her role in Kota Factory. The campaign spotlights the tagline ‘Hair Fall ke liye OG nahi, OC,’ showcasing onion as the original gangster (OG) of hair fall control. Now, paired with collagen (OC), this dynamic duo emerges as the ultimate hair care solution, Onion + Collagen.
WOW Skin Science’s new Onion + Collagen range is set to address hair fall issues, especially during the monsoon season. As India’s first hair care range combining onion with collagen, it features a formulation free from sulphates, parabens, and silicone, providing an effective and gentle solution. The range is available through e-commerce platforms and retail stores, making it accessible to users across the country.
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MS Dhoni joins Cars24’s Crashfree India as Goodwill Ambassador
Cricketing legend lends his voice to the fight against road fatalities in India.
MUMBAI: MS Dhoni has traded his cricket whites for a new kind of captaincy, one that aims to save lives on India’s roads. The former India captain has been appointed Goodwill Ambassador for Crashfree India, Cars24’s national road safety initiative. The move brings one of the country’s most trusted and disciplined public figures to a cause that desperately needs both credibility and urgency.
India continues to record the highest number of traffic fatalities globally. In 2024 alone, 1,80,000 people lost their lives on Indian roads, one every three minutes. The country has roughly 1% of the world’s vehicles but accounts for 11 per cent of global road deaths. Shockingly, 66 per cent of those killed were between 18 and 34 years old, the most productive age group, and nearly 10,000 were school students. Seven in ten fatalities were linked to overspeeding.
Dhoni, known for his calm judgment under pressure, did not mince words when speaking about the issue. “A vehicle gives you freedom, but it also gives you responsibility,” he said. “On our roads, too many people still see safety as a rule to follow only when someone is watching. That mindset has cost us far too much.”
He added: “We already know what is going wrong. We know how many lives are being lost. What we need now is not more excuses. We need more responsibility, more discipline, and more respect for life.”
For Cars24, the association goes beyond a celebrity endorsement. Founder and CEO Vikram Chopra described Dhoni’s involvement as a game-changer: “His understanding of Indian roads is grounded in lived experience. He holds us to a higher standard and his involvement challenges us to push this mission further.”
Crashfree India aims to shift the national conversation on road safety from reaction to prevention, from accepting deaths as routine to treating them as the urgent failure they are. With Dhoni on board, the initiative gains a powerful, trusted voice that transcends statistics and connects directly with millions of Indians.
In a country where dangerous driving is too often mistaken for confidence, Dhoni’s message is refreshingly clear: true strength lies in control, discipline, and respect for life. When one of India’s most respected captains decides to lead this fight, the conversation suddenly becomes much harder to ignore.
The roads just got a new captain. And this time, the goal is not to win a trophy but to save lives.
