MAM
WOW Skin Science elevates Madhur Acharya as VP, e-commerce marketing
Mumbai: Personal care brand WOW Skin Science has elevated Madhur Acharya as vice president of e-commerce marketing.
Acharya will be responsible for marketing strategies for e-commerce platforms, leading key account managers to ensure achievement of periodical targets, forecasting revenues, expansion to international markets, and introduction of new sub-brands under the parent company Body Cupid, the brand said in a statement.
At his earlier stint with Forest Essentials as e-commerce manager, Madhur had played crucial role in expanding B2B business and managing key accounts like Amazon, Jabong, Nykaa, Myntra, Flipkart for the brand.
“WOW Skin Science has always been a digital-first brand and E-commerce is an integral part of the brand universe,” said Acharya. “I am elated to be a part of this journey and happy to bring forth my area of sector expertise to amplify our business objectives. In my new role, I look forward to setting goals and aim to achieve remarkable results along with my superlative team.”
“Madhur has demonstrated his commitment and delivered an extraordinary performance in his 2 years working with us,” said WOW Skin Science co-founder Manish Chowdhary. “I’m happy to recognize his work and give him additional responsibilities. His sharp business acumen and technical know-how make for a perfect mix to take our business goals ahead. We look forward to seeing Madhur catapult his growth along with WOW’s to a whole new level.”
MAM
Preganews launches postpartum awareness film for Women’s Day
Campaign encourages open conversations on emotional challenges faced by new mothers.
MUMBAI: Preganews just gave postpartum the spotlight it deserves because when motherhood’s toughest chapter stays silent, even the pregnancy test wants to start the conversation. Preganews, India’s leading pregnancy detection brand from Mankind Pharma, has unveiled a sensitive new digital film ahead of International Women’s Day to spark open dialogue around postpartum experiences, one of the most emotionally and physically demanding phases in a woman’s life that often goes unspoken.
The film highlights how postpartum struggles are frequently normalised in everyday conversations, with new mothers expected to quietly accept exhaustion, emotional volatility and discomfort as “part of the journey.” Through authentic, relatable storytelling, it aims to create a more supportive environment where women feel safe sharing their realities without fear of judgment.
In India, nearly one in five mothers experiences postpartum depression, yet stigma and misunderstanding often keep them from seeking help. The campaign reflects PregaNews’ expanding commitment to supporting women beyond pregnancy detection, recognising motherhood as a full journey that includes emotional wellbeing alongside physical health.
Mankind Pharma vice president and head of sales and marketing for consumer division Joy Chatterjee said, “At Preganews, we believe that supporting women goes beyond pregnancy detection. Motherhood is a deeply personal journey, and every woman deserves understanding and empathy during this transformative phase. Through this campaign, we hope to encourage meaningful conversations around postpartum experiences and help create an environment where women feel heard, supported and reassured.”
The film was conceptualised and produced by Shweta Bhuchar (co-founder & producer) and Gaurav Bhardwaj (co-founder & director) at SG Dream Media, with a deliberate focus on portraying the quiet, often unarticulated realities many new mothers face.
This Women’s Day, Preganews isn’t just marking a date on the calendar, it’s gently reminding us that the real test after two pink lines is the courage to say “I’m not okay,” and the compassion to listen when someone finally does.
