MAM
Wow Skin Science appoints Harsh Parekh as GM – marketing
Mumbai: FMCG personal care brand Wow Skin Science on Monday announced the appointment of Harsh Parekh as general manager – marketing.
With his vast repertoire in the field of marketing and advertising for over 14 years, Parekh has developed expertise in various branches– from conceptualising and ideating to executing creative and content marketing solutions for brands across India and in the MENA region.
In this leadership role, his KRA has been to develop and execute long-term strategic plans and objectives through the identification of issues and opportunities that could influence business growth and profitability. “He will be responsible for building and defining Wow Skin Science’s social media, content strategy, influencer marketing, along with overlooking celeb endorsements, brand partnerships, and associations,” the brand said in a statement.
“With consumers riding the 5G wave, access to various marketing campaigns has become easier. Relevance, innovation and technology have become the drivers of marketing and the success rate of a campaign is often judged by how effectively it was marketed holistically,” stated Harsh Parekh. “At Wow Skin Science, I aim to build and amplify the brand and its equity in the market along with executing impactful campaigns.”
Parekh has played a pivotal role in conceiving and executing numerous marketing and branding campaigns and built IPs for brands across FMCG, beauty, fashion, F&B, hospitality, automobile, education, e-comm, tech, and retail. Few of his IPs/AFPs and digital films have received accolades at prestigious award ceremonies such as – Indian Television Academy Awards, International Content Marketing Summit, Promax Awards. He has conceived and executed buzzworthy campaigns and content marketing solutions for notable brands such as Cultfit, Nykaa, Flipkart, FirstCry, Nexa Showrooms, Honda, TVS, Tresemmé, Lakme, Splash, Max Fashions, Lifebuoy, Knorr, and many more.
“We are delighted to welcome Harsh to the Wow Skin Science family,” commented Wow Skin Science co-founder Manish Chowdhary. “With his business acumen and ingenuity, we look forward to his expertise and vision that will accentuate the status quo of Wow Skin Science through innovative strategies, various partnerships, collaborations and associations.”
Brands
YES Bank appoints S Anantharaman as chief risk officer
Former Jio Financial Services group chief risk officer takes charge of enterprise-wide risk at the embattled private lender
MUMBAI: YES Bank is not taking chances with risk anymore. The private lender has appointed S Anantharaman as its chief risk officer, a hire that signals the bank’s continued effort to rebuild credibility and tighten the controls that once famously slipped.
Anantharaman arrives from Jio Financial Services, where he served as group chief risk officer and built a risk management architecture spanning lending, payments, insurance broking and asset management from the ground up. Before that, he held the chief risk officer role at Bank of Baroda and senior leadership positions at HDFC Bank and L&T Finance Holdings. Three decades in banking and financial services, in other words, with scars and qualifications to match. He is a chartered accountant and a CFA charterholder.
At YES Bank, his brief is considerable. Anantharaman will oversee the bank’s entire enterprise-wide risk framework, covering credit policy, market risk, operational risk, information security, data governance, analytics, model governance and data privacy. It is, in short, every lever that matters when a bank is trying to prove it has grown up.
YES Bank’s turbulent past needs little rehearsing. What it needs now is exactly what Anantharaman has spent thirty years building: the kind of risk culture that stops problems before they become headlines. The appointment suggests the bank knows it.
