MAM
WOW Skin Science appoints Deepika Sabharwal Tewari as chief brand officer
Mumbai: Personal care brand WOW Skin Science has roped in Deepika Sabharwal Tewari as its chief brand officer.
Deepika will be responsible for driving brand strategy, digital content & communication, and product category for WOW Skin Science, Shaving Station, Body Cupid, and Nature Derma. She will focus on strengthening the brands in India and will drive deep consumer engagement across all channels, the brand said in a statement.
Deepika comes with a rich blend of experience in brand building, marketing, communication, and business roles across multiple industry and consumer segments. Prior to WOW, she was associated with Tanishq as chief marketing officer where she led the e-commerce business of the jewellery brand and also managed Mia and Goldplus. Her past stints also include Ogilvy India where she was a senior business head for brands like Asian Paints, Ponds, Gujarat Tourism, and Hutch.
“We warmly welcome Deepika to the WOW family,” said WOW Skin Science co-founder Manish Chowdhary. “With her extensive experience in building brands and consumer segments, we believe that she will truly help WOW reach the next stage of our growth journey. Rooted in Indian ethos and culture, the brand aims to bring a piece of India to every consumer in the personal care and wellness space. We are a digital-first brand that has grown across channels and markets but we believe that the best is yet to come.”
“The essence to building a great brand and a great business is in the art of storytelling and WOW Skin Science is a great storyteller that focuses on natural & toxin-free bases and brings to everyone a sustainable approach with its product portfolio,” said Deepika. “I look forward to this journey of growth and innovation across India and the international market, paving the way for WOW Skin Science to become the global Indian brand.”
Brands
Reebok partners with Jerai Fitness for gym equipment in India
Long-term deal to manufacture and distribute Reebok-branded fitness products from April 2026.
MUMBAI: Reebok is pumping up its presence in India and this time, it’s bringing serious muscle to the gym floor. Jerai Fitness Limited, an Indian manufacturer with over three decades of experience in fitness equipment, has announced a first-of-its-kind long-term partnership with Reebok. Under the agreement, Jerai Fitness will manufacture and distribute Reebok-branded gym equipment across India and neighbouring countries including Sri Lanka, Bangladesh and Nepal. The products will be available from 1 April 2026.
The collaboration combines Jerai Fitness’ fully automated, technology-driven manufacturing facility with Reebok’s global brand legacy to redefine the fitness equipment ecosystem in the region.
Jerai Fitness Limited chairman & managing director Rajesh Rai said the partnership leverages advanced manufacturing capabilities to deliver high-quality products tailored to market needs.
Authentic Brands Group EVP of Reebok Steve Robaire noted that India is a dynamic and fast-growing fitness market. “Jerai Fitness brings the manufacturing expertise and local insight needed to deliver high-quality, performance-driven equipment at scale,” he said.
The partnership will introduce a comprehensive commercial range covering cardio, free weights, and high-end home-use equipment under two distinct series. All products adhere to international standards, including ISO 9001:2015, ISO 14001:2015, ISO 45001:2018, ASTM certifications, and European safety standards EN ISO 20957-1:2013, EN 957-2:2003 and EN 957-4:2006.
Jerai Fitness’ manufacturing facility features fully automated production systems and dedicated storage infrastructure. As of 31 August 2025, it had an installed annual capacity of 21,000 units.
The Reebok-branded equipment will be available pan-India through Jerai Fitness showrooms and official websites jeraihomegym.com and jeraifitness.com.
In a market where fitness goals are rising faster than dumbbells, this partnership gives Reebok the local strength it needs while giving Jerai Fitness a powerful global brand to flex. For Indian fitness enthusiasts and gym owners, the workout just got a stylish upgrade.
