Brands
Wow! Momo appoints Sylvia Dutta to lead corporate communications and PR
Ex-Jubilant FoodWorks communications lead swaps pizza for momos as QSR chain sharpens brand push
MUMBAI: From pizza boxes to momo cartons, Sylvia Dutta is on the move. After more than a decade shaping the communications playbook at Jubilant FoodWorks, the former lead for corporate communications has joined Wow! Momo as lead, corporate communications and PR, signalling the fast-growing QSR chain’s intent to double down on brand muscle.
Dutta spent over 14 years at Jubilant FoodWorks, steering communications for marquee brands including Domino’s Pizza, Dunkin’ Donuts, Popeyes and Hong’s Kitchen across India and neighbouring markets. Her tenure saw high-impact campaigns, milestone store launches and crisis communications through periods of rapid expansion in India’s fiercely competitive food services sector.
At Wow! Momo, she steps into a business that has scaled from a single kiosk in 2008 to more than 800 stores across 80 cities, spanning formats such as Wow! Momo, Wow! China, Wow! Chicken and Wow! Kulfi. The company is widely seen as one of India’s fastest-growing homegrown QSR chains, built on a simple product and an aggressive expansion strategy.
Dutta’s remit will cover corporate communications, media relations, reputation management and strategic brand positioning, areas that are becoming critical as QSR players chase scale and investor attention in an increasingly crowded market.
Her career arc runs from newsrooms to boardrooms. She began as a news anchor with Northeast TV before moving into public relations, with early stints at Grey Worldwide and GMR Delhi International Airport. At DIAL, she worked on the launch of Terminal 3 and contributed to international projects, earning internal recognition for execution.
At Jubilant, she rose through the ranks to lead communications, handling everything from external messaging to CSR initiatives. Campaigns under her watch ranged from brand storytelling to public-interest messaging, alongside projects such as documenting Domino’s India journey in a coffee table book.
Dutta described the move as a shift “from one beloved dough to a whole universe of flavour”, underscoring continuity in ambition rather than category.
The hire comes as Wow! Momo looks to deepen its brand narrative beyond product, betting on sharper storytelling to match its breakneck physical expansion. In a market where attention is as contested as appetite, the brief is clear. Build recall, manage reputation and keep the story moving.
From 30-minute deliveries to street-side staples turned national brands, the script has changed. The pace has not.
Brands
RR Kabel expands FMEG portfolio with kitchen appliances and air coolers
Company forays into mixers, cooktops and hand blenders under RR Signature brand.
MUMBAI: RR Kabel has just cooked up something new and it’s not just another wire. The leading wires and cables manufacturer has announced a significant expansion of its Fast-Moving Electrical Goods (FMEG) portfolio by entering the kitchen appliances segment and strengthening its air coolers range under the premium RR Signature brand. The company has introduced Mixer Grinders, Electric Cooktops (both Induction and Infra-Red variants), and Hand Blenders. These products mark RR Kabel’s strategic foray into everyday kitchen essentials, allowing it to reach deeper into Indian households beyond traditional electrical categories.
The Induction and Infra-Red Cooktops are seeing particularly strong demand amid global developments affecting LPG pricing and supply. Consumers are increasingly shifting to electric cooking for its energy efficiency, precise control, and safety features. RR Signature is reinforcing its ‘Aapke Kaam Ki Baat’ promise with best-in-class warranties across the range.
The company also plans to introduce additional kitchen appliance categories in FY26-27. In parallel, it has expanded its Air Cooler portfolio with new Industrial (Semi-Commercial) models featuring higher tank capacities and superior air throw, catering to both commercial users and households seeking powerful cooling during intensifying summers.
RR Kabel executive director Mahhesh Kabra said, “Our expansion into kitchen appliances allows us to connect with consumers at more touchpoints in their daily lives, while our expanded air cooler range addresses the rising need for effective cooling solutions. These launches reflect our continued focus on quality, innovation, and market relevance.”
By stepping into kitchen appliances and enhancing its cooling solutions, RR Kabel is wiring itself more deeply into Indian homes proving that even a cables company knows how to heat things up in the kitchen and keep things cool elsewhere. The move positions the brand for broader growth as it evolves from wires to a more complete home solutions player.
