Brands
Wow! Momo appoints Sylvia Dutta to lead corporate communications and PR
Ex-Jubilant FoodWorks communications lead swaps pizza for momos as QSR chain sharpens brand push
MUMBAI: From pizza boxes to momo cartons, Sylvia Dutta is on the move. After more than a decade shaping the communications playbook at Jubilant FoodWorks, the former lead for corporate communications has joined Wow! Momo as lead, corporate communications and PR, signalling the fast-growing QSR chain’s intent to double down on brand muscle.
Dutta spent over 14 years at Jubilant FoodWorks, steering communications for marquee brands including Domino’s Pizza, Dunkin’ Donuts, Popeyes and Hong’s Kitchen across India and neighbouring markets. Her tenure saw high-impact campaigns, milestone store launches and crisis communications through periods of rapid expansion in India’s fiercely competitive food services sector.
At Wow! Momo, she steps into a business that has scaled from a single kiosk in 2008 to more than 800 stores across 80 cities, spanning formats such as Wow! Momo, Wow! China, Wow! Chicken and Wow! Kulfi. The company is widely seen as one of India’s fastest-growing homegrown QSR chains, built on a simple product and an aggressive expansion strategy.
Dutta’s remit will cover corporate communications, media relations, reputation management and strategic brand positioning, areas that are becoming critical as QSR players chase scale and investor attention in an increasingly crowded market.
Her career arc runs from newsrooms to boardrooms. She began as a news anchor with Northeast TV before moving into public relations, with early stints at Grey Worldwide and GMR Delhi International Airport. At DIAL, she worked on the launch of Terminal 3 and contributed to international projects, earning internal recognition for execution.
At Jubilant, she rose through the ranks to lead communications, handling everything from external messaging to CSR initiatives. Campaigns under her watch ranged from brand storytelling to public-interest messaging, alongside projects such as documenting Domino’s India journey in a coffee table book.
Dutta described the move as a shift “from one beloved dough to a whole universe of flavour”, underscoring continuity in ambition rather than category.
The hire comes as Wow! Momo looks to deepen its brand narrative beyond product, betting on sharper storytelling to match its breakneck physical expansion. In a market where attention is as contested as appetite, the brief is clear. Build recall, manage reputation and keep the story moving.
From 30-minute deliveries to street-side staples turned national brands, the script has changed. The pace has not.
Brands
Aziro appoints Jitender Hooda senior vice president for sales, digital solutions
Company taps industry veteran to scale digital solutions and deepen enterprise transformation play
CHENNAI: Aziro is doubling down on its AI ambitions, bringing in Jitender Hooda as senior vice president, sales, digital solutions, as it sharpens its pitch in the fast-heating market for enterprise transformation.
The appointment comes as enterprises rapidly scale investments in AI, cloud and next-generation digital capabilities, prompting Aziro to strengthen its leadership bench and expand its footprint in high-value transformation programmes across global markets.
Hooda arrives with deep experience in driving business growth, leading digital transformation initiatives and building AI-powered solutions. Over his career, he has held leadership roles at Hexaware Technologies, L&T Technology Services, ITC Infotech, Geometric and Tata Technologies, where he led large-scale deals, scaled strategic portfolios and built long-term consulting partnerships across North America, Europe and Asia.
Before joining Aziro, Hooda founded and served as founder and chief executive of EmachineLabs, an AI-powered enterprise platform, reinforcing his belief that enterprise transformation will increasingly hinge on a blend of consulting expertise and platform-led acceleration.
“Jitender brings a rare combination of strategic vision, market insight, and deep technology fluency. His ability to operate at the intersection of business growth and modern engineering aligns perfectly with Aziro’s next chapter. As enterprises accelerate their digital and AI journeys, Jitender’s leadership will play a pivotal role in strengthening our client relationships and scaling our digital business across strategic industries and geographies. We are delighted to welcome him to the leadership team,” said Sanjay Sehgal, founder and chief executive, Aziro.
“Aziro represents the kind of forward-thinking, high-impact organisation that enterprises need today, one that blends transformation expertise with AI-powered acceleration. I’m thrilled to join the team at such a pivotal moment and to help shape solutions that bring real, measurable value to clients. With the pace of technology change faster than ever, the opportunity to build future-ready digital systems is massive, and Aziro is uniquely positioned to lead that evolution,” said Jitender Hooda, senior vice president, sales, digital solutions.
In his new role, Hooda will focus on accelerating digital business growth, elevating Aziro’s positioning in high-value enterprise conversations and enabling clients to adopt next-generation AI and digital engineering capabilities.
Aziro, an AI-native product engineering firm, is betting on innovation-led transformation to help enterprises modernise platforms, automate intelligently and unlock new revenue streams in an AI-first world.
In a market where every firm is chasing the AI promise, Aziro is signalling its intent: scale fast, sell smart and turn transformation into tangible value.
