Brands
Worms in Vande Bharat curd spark Rs 60 lakh fines, IRCTC summons Amul
Viral Vande Bharat video triggers crackdown and sharp food safety debate
NEW DELHI: A food safety row on board a Vande Bharat Express has snowballed into a major controversy, with over Rs 60 lakh in penalties imposed and multiple stakeholders, including Indian Railway Catering and Tourism Corporation and Amul, coming under scrutiny.
The incident dates back to March 15, when passenger Ritesh Singh discovered live worms or weevils in a sealed cup of curd served during a journey on the Patna to Tatanagar route. A video capturing the moment quickly went viral, showing the passenger confronting onboard staff. In the clip, a train attendant is heard initially dismissing the insects as kesar, before the seriousness of the situation became apparent.
Early reports suggested the curd may have been past its expiry date or improperly stored, raising concerns over handling practices rather than just sourcing.
The fallout was swift. On March 25, the Railway Board pulled up authorities for what it termed gross negligence, ordering strict action. The catering vendor, Krishna Enterprises, was fined Rs 50 lakh, had its contract terminated with immediate effect and was blacklisted. Meanwhile, Indian Railway Catering and Tourism Corporation itself was fined Rs 10 lakh for inadequate supervision and for initially imposing what was seen as a token penalty of Rs 25,000 on the vendor.
The railways have also summoned Amul to explain the apparent breach in product quality, even as the dairy giant has strongly denied responsibility.
In its clarification, Amul maintained that contamination at the manufacturing stage was highly unlikely. The company stated that weevils cannot survive or reproduce in sealed curd due to its acidic nature and lack of oxygen. It further indicated that an internal audit found the batch shown in the viral video did not appear to be sourced through its authorised distribution network, suggesting a possible supply chain lapse at the vendor’s end.
The company also pointed to what it described as an “infested tray” theory, noting that a frame-by-frame review of the video suggested the pests may have crawled into the curd from an external surface rather than being present inside the sealed product during production.
While responsibility continues to be debated, the incident has triggered wider concerns over food safety standards on premium trains. The Railway Board has since ordered surprise inspections across catering services to prevent a repeat.
For passengers, the episode has left a sour aftertaste. For the railways and its partners, it is a clear signal that hygiene lapses, however small, can quickly spiral into a full-blown credibility crisis.
Brands
Budweiser 0.0 partners five IPL franchises to boost fan engagement
Fan-first campaign brings city pride, merch and match-day culture into focus
NEW DELHI: Budweiser 0.0 has announced its debut partnership with five franchises in the Indian Premier League, marking a significant step in its growing play in India’s cricket ecosystem.
The brand has teamed up with Mumbai Indians, Gujarat Titans, Punjab Kings, Sunrisers Hyderabad and Rajasthan Royals for the ongoing season, aiming to connect with fans across key cricketing cities.
The collaboration signals the brand’s shift from national-level associations to more localised, city-driven engagement. It builds on Budweiser 0.0’s “In the Hands of Fans” platform, which focuses on celebrating the passion, rituals and identity that supporters bring to the game.
As part of the partnership, the brand will roll out limited-edition merchandise inspired by each of the five teams, giving fans a tangible way to showcase their loyalties. The initiative is designed to tap into match-day culture and extend fan engagement beyond the stadium and screen.
Commenting on the move, AB InBev vice president marketing & trade marketing Vineet Sharma said, “Cricket is one of India’s most powerful cultural connectors, and our debut partnership with the ICC Men’s T20 World Cup 2026 reaffirmed the depth of fan passion behind it. At Budweiser 0.0, we see ourselves at the forefront of culture, acting as trendsetters for evolving fan expression, shaping how young India engages with sport, and setting the tone for how it shows up today. Entering the country’s biggest T20 cricket league, a platform widely loved by Indians, is a deliberate step in this journey, taking the brand from national fandom to the heart of city fandom. Through our partnerships with these five iconic teams, we will celebrate the pride, traditions and energy that define Indian cricket fandom, while creating experiences that keep fans at the heart of the game.”
The move also builds on the brand’s earlier association with global cricket events, as it looks to deepen its presence in India through culturally relevant storytelling and fan-led experiences.
As the IPL season unfolds, Budweiser 0.0 is betting on city pride and fan passion to drive its next innings, turning spectators into participants in the ever-evolving world of cricket fandom.









