MAM
World Women Leadership Congress 2014 Honours Kavita Lakhani
MUMBAI: Kavita Lakhani, President, LinOpinion|GH (The PR division of Lowe LintasandPartners) was awarded the ‘WOMEN LEADERSHIP AWARD’ by the World Women Leadership Congress 2014 (WWLC) to honor the outstanding leadership and achievements demonstrated by her in the field of Public Relations and Corporate Communications.
The award is conferred to outstanding women professionals who have the vision, flair, acumen and professionalism to demonstrate excellent leadership and management skills in an organization, making changes and achieving results. Some of the other awardees were Moira Cullen, VP, Global Beverage Design, PepsiCo, Inc., ChristelQuek, Regional Social Business Lead, Samsung Asia, Patricia Pineau, Director Scientific Communication, L’Oréal Research & Innovation, Monica Tata, MD, HBO India, Navita Yadav, CEO, IL&FS Trust Company Ltd., Ameera Shah, MD & CEO, Metropolis Healthcare, Vibha Padalkar, Executive Director & CFO, HDFC Life and Poonam Kaul, Director – Communications, India, Middle East & Africa, Nokia India.
A skilled writer with acknowledged strategy and consulting skills, Kavita is one of India’s most respected PR professionals. A seasoned communications professional with 2 decades of experience in Public Relations, Kavita is Co-Chair India for the Women’s Leadership Network (WLN) for the Intepublic Group (IPG), a core committee member of Lintas India’s Sexual Harassment Committee and Crisis Response Team.
MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
