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World Wide Open pockets seven major films set for release by June
MUMBAI: With their foray in to the entertainment business, WWO in a very short span is gradually expanding their clientele. They have acquired seven big films, that have added to their current pipeline, all releasing in the fist half of 2017.
Their list of films include Commando 2 (Vipul Shah), Trapped (Phantom Films), Raabta (Maddock Films), Half Girlfriend (Balaji Motion Pictures), Naam Shabana (Friday Filmworks), Machine (Pen Movies) and Mirror Games (Rahula Kochar and Vijit Sharma)
Set up in 2014, WWO is a digital marketing and advertising agency, which is a part of Reliance Entertainment. And further stepping in to the entertainment space, the agency has acquired the mandate for seven big banner films, in capacity to meet their digital requirements ranging from marketing to media planning.
Talking about their recent acquired accounts, WWO Arun Mehra CEO said, “It has been a great time for how businesses have started to scope out new and creative ways and incorporate all the opportunities, the digital space allows. The last decade has seen marketeers giving equal time and assigning substantial resources in building their digital strategy, given the scope for innovation and customisation, the medium allows.”
Keeping up with the dynamic nature of the entertainment business, the team has been constantly striving to up-the-game, giving equal significance to innovation, creativity, design and analytics. Headed by Arun Mehra (CEO), all the digital activities and initiatives in the entertainment space, are strategised and executed by the business head Saahil Krishnani & the strategy head Nikita Khandelwal, who have an extensive experience in the movie business.
Apart from these films, WWO has also acquired the digital duties for some of India’s leading production houses such as ‘Red Chillies Entertainment’ and ‘Clean Slate Films’.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
